Let’s get started!

1. Image Editor

Super handy. It has many features. You can crop, resize, or rotate images. You don’t need to open Photoshop for small image adjustments. 🙂

2. Custom Post Types

You can use it to create any content you want. “Tool” in this case stands for a tool for my website. Here’s an example: markodenic.com/tools/tech-acronyms-explorer. You’ve probably noticed the namespace (slug) “Tools.” This is one advantage of CPTs: Each CPT has its own menu item, slug, API endpoint, etc. Each CPT can also contain custom fields. Like this one (CPT tool, created with the ACF plugin):

3. Community

There are hundreds of blogs, newsletters, and resources of all kinds for learning and troubleshooting WordPress. At the time of writing, there were over 54,000 plugins and over 7,000 themes. These are all free themes hosted in the WordPress repository. There are hundreds more premium and self-hosted plugins and themes available.

4. SEO-Friendly

WordPress already offers a lot for your SEO. SEO-friendly (and customizable) permalink structure, sitemaps (here’s the one from my blog: markodenic.com/wp-sitemap.xml), easy internal linking, and integrated RSS feeds (markodenic.com/feed/). Categories and tags are also integrated into the WordPress core and help users and search engines understand the site’s structure.

5. User Management

WordPress offers six roles by default: Super Admin, Administrator, Editor, Author, Contributor, and Subscriber. You can also add custom roles using the “add_custom_user_role” function. Each of these roles has different features that can also be customized

6. Comment System

The comment system is optional but included in the WordPress core. It includes moderation, threading, and spam control.

7. Integrated REST API

And last but not least: the REST API. I use it extensively for my blog (markodenic.com/blog/), and it works perfectly. You can retrieve practically anything:

• Posts and pages – Endpoints: /wp-json/wp/v2/posts and /wp-json/wp/v2/pages
• Categories – Endpoint /wp-json/wp/v2/categories
• Tags – Endpoint /wp-json/wp/v2/tags
• Users – Endpoint /wp-json/wp/v2/users
• Comments – Endpoint /wp-json/wp/v2/comments
• Site Info – Endpoint /wp-json
• Search – Endpoint /wp/v2/search
• Custom post types – Endpoint /wp-json/wp/v2/tools // In this example, tools represents a registered CPT slug.

Important note: For all of these endpoints, the request method is GET. There are also many other REST API endpoints you can use (full reference here: developer.wordpress.org/rest-api/reference/)

Conclusion

WordPress as a CMS offers many advantages. It’s not without reason that it’s by far the most widely used CMS on the market. At the time of writing, it had a 61.3% market share (source: w3techs.com/technologies/history_overview/content_management).

If you’re interested in using WordPress for your business, Clio Websites can set everything up for you. Contact: cliowebsites.com/contact-us/

Repurposing your articles can feel straightforward when you’re turning them into LinkedIn posts, X posts, or even Reddit comments. But once you decide to create videos, slideshows, or audio assets, things get less clear. 

Unlike text, these formats make communicating your ideas more complex and costly. You’ll need solid camera equipment, strong design support, a skilled presenter, and other production layers that add to your workload. On top of that, you have to consider the audience’s experience, how you present on camera, or how your voice comes across in audio.

But this isn’t an option anymore for small businesses. It’s a necessity. The numbers don’t lie: videos and other interactive content continue to grow. That’s why Wyzowl reports that 95% of marketers consider video a major part of their marketing strategy. Thankfully, you don’t have to start from scratch or invest so much money into content creation.

Your articles already serve as strong foundations, and from there, you can branch into valuable ideas for visual media. Learn how you can use your assets for repurposing content into visual posts.

Why published content holds more value than you think

Think of your articles like this: I rarely enjoy movies that weren’t inspired by books. Why?

Books go through years of development, building a solid story. When a movie uses that source material honestly and carefully, it often delivers something rich and worthwhile. But movies that start from scratch? 

They often rely too heavily on flashy action or a star actor, which usually falls flat. 

Articles work the same way. 

They give you the deep source material that makes repurposed content valuable. And many businesses are already repurposing content—but a lot of it is still text-based, and they’re missing out on more reach and opportunities to produce additional content.

How content is usually repurposed

When you repurpose content for LinkedIn or X, the process is simple. Thanks to tools like ChatGPT or Claude, you can break an article into digestible posts. Even if your piece is a thought-leadership essay with less structure, AI can still generate posts inspired by its ideas.

Take an article on improving your website’s sales funnel. You could repurpose it into multiple LinkedIn posts like this:

• Summarize the main idea: Write a post explaining your thesis, followed by a bullet list of your key points.
• Expand each point: Create a separate post for every key takeaway, using your article as the backbone.
• Design a slideshow: Use each main point as a slide for a quick, visual summary.
• Leverage comments: After readers engage, publish posts inspired by their feedback.

With one article, you can create a dozen posts. If your original piece includes images, those can be standalone posts too.

This method keeps your content cycle moving. But the real challenge today isn’t production—it’s attention. 

More users want videos, images, and interactive experiences. And the good news? You can use the same process to meet that demand.

Repurposing articles into visual assets

Below are a few ways you can create dozens of visual assets from one article.

1. Converting your article into videos

There are two types of videos you can quickly create:

1. Long-form videos that break down the big ideas in your article.
2. Short clips—like stories, reels, or shorts—focused on specific points.

Start with long-form. Think of it like preparing a speech. Your article is the outline. Condense it into key notes and practice delivering it conversationally.

Think of this process like an author promoting their book. 

They may have written hundreds of pages, but in an interview, they’ll distill the main ideas into a few minutes. That’s your model. Keep your intro short. Explain why the topic matters, then dive into the main body. In article terms: use your H2s as your video talking points.

Once recorded, embed the video in your article. This not only gives readers a new way to engage but signals to search engines that your content is helpful by keeping people on the page longer. From there, break the long-form into shorts. And as comments roll in, create new clips responding to your audience.

2. Developing a podcast episode from your article

If you run a podcast, every article can become an episode. Here are three approaches:

• Solo episode: Turn your article into a podcast script. Don’t read it word-for-word—adapt it into a conversational, speech-like version.
• Interview format: Share your article with a guest expert. Use it as the foundation for a discussion, and prepare questions that expand on its main points.
• Supplemental episode: After gathering feedback on your article from social media or newsletters, record an episode addressing those reactions and questions.

And just like with video, embed your podcast episode into the article for a richer experience.

3. Creating graphics and images from your article

Every article should have visuals that highlight its main points. The simplest method? Use your outline. Take each major point and pair it with a one-sentence description. Post them as standalone graphics on LinkedIn, Instagram, or other channels.

These visuals aren’t just filler. They give your ideas a second life months later. For example, after sharing your text posts and a video, you can revisit the same article with a carousel of graphics. And if they fit well, embed them back into the original article.

How repurposing adds value to your original article too

The real power of repurposing lies in embedding these new assets into your articles. Each video, podcast, and graphic creates an interactive, dynamic piece of content that stands out in a crowded market.

Repurposing is primarily about distribution and reach, but it also makes your articles more valuable over time when you add visual elements to the original web page.

For example, I wrote a popular article on Ernest Hemingway and how he crafted suspenseful introductions for his newspaper pieces. Many businesses now use these same techniques to hook their readers. I also created a YouTube video that walks through the article’s key ideas and embedded it directly into the piece. This not only repurposed the content across platforms but also enriched the original article’s reader experience.

Post-AI search and why articles need new lives

AI search has shifted the rules. A few years ago, publishing an article, sharing it once on social, and hoping for clicks might have worked. Not anymore.

Large language models now pull from everywhere: Reddit threads, no-click mentions, social posts, and more. SEO has become search everywhere optimization.

That means you don’t need to create endless new content streams. Instead, you can repurpose existing assets into multiple formats, meeting your audience across channels.

The catch? Your base content must have quality, originality, and expertise. If your article is rich in insights, it will translate well into every other format.

Agencies and writers can help turn your experience, customer stories, and insights into powerful multi-format assets that trend across the web—not just on your resource page.

Contact Clio Websites today to learn how to build a content production strategy that meets customers where they are through visual, interactive experiences.

FAQs

Conversion rate optimization (CRO) has become the cornerstone of sustainable ecommerce growth, with businesses increasingly recognizing that optimizing existing traffic often delivers better ROI than acquiring new visitors. The landscape presents significant opportunities for improvement across most online stores.

With 69.99% of all e-commerce visitors abandoning their shopping cart according to Baymard Institute’s latest research, the potential for revenue recovery through strategic CRO initiatives is enormous. The average large-sized ecommerce site can gain a 35.26% increase in conversion rate through better checkout design, demonstrating the tangible impact of well-executed optimization strategies.

This comprehensive guide explores nine battle-tested CRO tactics that focus on increasing average order value (AOV), implementing effective upselling and cross-selling strategies, and creating friction-free experiences that convert browsers into buyers.

9 Proven CRO Best Practices to Boost Your Ecommerce Store’s Revenue:

1. Master Strategic Product Recommendations Through AI-Powered Personalization

Personalization has evolved from a nice-to-have feature to a fundamental expectation. 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen, according to McKinsey research.

The impact on revenue is substantial. Well-executed personalization strategies can significantly increase both conversion rates and average order value by delivering more relevant product recommendations and shopping experiences.

Implementation Strategy:

Deploy AI-powered recommendation engines that analyze customer behavior patterns, purchase history, and browsing data to suggest relevant products. Position these recommendations strategically:

• Product pages: Show complementary items and upgrades
• Cart page: Present last-minute add-ons
• Checkout: Offer expedited shipping upgrades
• Post-purchase: Suggest related products for future orders

Advanced ecommerce platforms are leveraging machine learning algorithms to analyze customer data in real-time, delivering hyper-relevant suggestions that feel natural rather than pushy. Tools like Blync AI are helping retailers automate this process by identifying optimal recommendation timing and product pairings based on customer behavior patterns.

Best Practice: Start with “Frequently Bought Together” recommendations and gradually introduce more sophisticated behavioral targeting based on customer segments.

2. Implement Dynamic Upselling at Critical Decision Points

Upselling remains one of the most effective ways to increase AOV, but timing and relevance are crucial. Upselling strategies encourage customers to buy a more premium version of the same product, but success depends on strategic placement and compelling value propositions.

Strategic Upselling Locations:

Product Pages: Present premium versions with clear value differentiation. Use comparison tables that highlight the benefits of upgraded options without overwhelming customers with too many choices.

Cart Page: Offer upgrades before checkout with clear savings messages. For example, “Upgrade to our premium version and save 15% compared to buying separately.”

Checkout Process: Present expedited shipping options and extended warranties as service upgrades.

Implementation Tactics:

• Use social proof (“Most popular choice”) to guide decisions
• Highlight savings when bundling premium options
• Create urgency with limited-time upgrade offers
• A/B test different value propositions to find what resonates

The key is presenting upsells as genuine value additions rather than sales tactics. Customers should feel they’re getting better value, not being manipulated into spending more.

3. Perfect Your Cross-Selling Strategy with Behavioral Intelligence

Cross-selling involves recommending complementary products that enhance the original purchase, and when executed correctly, it can significantly boost AOV while improving customer satisfaction.

Cross-Selling Placement Strategy:

Product Pages: Show accessories and complementary items that enhance the main product’s functionality. For electronics, this might include cases, chargers, or software. For clothing, consider suggesting shoes, accessories, or layering pieces.

Shopping Cart: Present items that complete the outfit or setup. Use messaging like “Complete your look” or “Don’t forget these essentials.”

Checkout: Offer small, impulse-purchase items that complement the main order.

Advanced Cross-Selling Techniques:

• Seasonal Relevance: Suggest seasonal accessories or complementary items
• Occasion-Based: Recommend products for specific use cases
• Maintenance Items: For durable goods, suggest cleaning supplies or maintenance products
• Gift Add-ons: Offer gift wrapping, cards, or complementary gift items

Modern AI-powered solutions can analyze purchasing patterns to identify non-obvious product relationships. For instance, customers who buy yoga mats often purchase candles, even though the connection isn’t immediately apparent.

4. Optimize Checkout Flow for Maximum Conversion

The checkout process is where most conversions are lost, making it a critical optimization area. 67% of all e-commerce visitors abandon their shopping cart, but many of these abandonments are preventable through strategic checkout optimization.

Checkout Optimization Essentials:

Minimize Form Fields: Only collect essential information. Each additional field reduces completion rates.

Guest Checkout Option: Don’t force account creation. Allow customers to complete purchases as guests with an optional account creation step post-purchase.

Progress Indicators: Show customers where they are in the process and how many steps remain.

Multiple Payment Options: Offer various payment methods, including digital wallets, buy-now-pay-later options, and traditional credit cards.

Security Assurance: Display security badges and SSL certificates prominently to build trust.

Checkout Upselling Opportunities:

• Express shipping options
• Extended warranties
• Gift wrapping services
• Donation opportunities (for cause-marketing)

Mobile Optimization: Ensure the checkout process works seamlessly on mobile devices, as mobile commerce continues to grow rapidly.

5. Create Compelling Bundle Offers That Drive Higher AOV

Product bundling is a powerful strategy for increasing AOV while providing customers with perceived value. Make purchasing easier by pre-selecting or highlighting the ideal quantity, like a best-value bundle or popular pack size.

Bundle Strategy Framework:

Value Bundles: Group related products at a slight discount compared to individual purchases. The discount should be meaningful enough to motivate the purchase but not so large that it erodes profit margins.

Starter Kits: Create beginner-friendly bundles that include everything needed to get started with a product or hobby.

Seasonal Bundles: Develop theme-based bundles around holidays, seasons, or special occasions.

Luxury Bundles: Offer premium versions of products with exclusive additions or higher-quality materials.

Implementation Best Practices:

• Use clear savings messaging (“Save $X when you buy together”)
• Highlight the individual prices vs. bundle price
• Create urgency with limited-time bundle offers
• Test different bundle combinations to find optimal product pairings

Psychological Pricing Tactics:

• Price bundles just below psychological thresholds ($99 instead of $100)
• Use anchor pricing to make bundles appear more valuable
• Offer multiple bundle sizes to give customers a choice while steering them toward higher-value options

6. Leverage Social Proof and Urgency to Accelerate Decisions

Social proof and urgency are powerful psychological triggers that can significantly impact conversion rates when used authentically and strategically.

Social Proof Implementation:

Customer Reviews: Display reviews prominently on product pages, with recent reviews given higher visibility.

User-Generated Content: Showcase customer photos and videos using your products.

Purchase Notifications: Show recent purchases or current browsing activity (“5 people are viewing this product”).

Expert Endorsements: Feature industry expert recommendations or certifications.

Sales Data: Share bestseller information or trending product notifications.

Urgency Tactics That Work:

Limited Inventory: Show actual stock levels when quantities are low.

Time-Limited Offers: Create genuine deadlines for special promotions.

Seasonal Urgency: Highlight shipping deadlines for holidays or special occasions.

Price Increase Notifications: Alert customers to upcoming price changes.

Exclusive Access: Offer early access to sales or new products for subscribers.

Implementation Guidelines:

• Ensure all urgency claims are truthful and accurate
• Use countdown timers sparingly and only for genuine limited-time offers
• A/B test different urgency messages to find what resonates with your audience
• Monitor customer feedback to ensure urgency tactics aren’t perceived as manipulative

7. Implement Smart Pricing Strategies That Maximize Revenue

Pricing psychology plays a crucial role in conversion optimization. Strategic pricing can increase both conversion rates and AOV simultaneously.

Dynamic Pricing Tactics:

Psychological Pricing: Use prices ending in 9, 99, or 95 to create the perception of value.

Tiered Pricing: Offer multiple price points to cater to different customer segments.

Anchor Pricing: Display higher-priced options first to make standard prices seem more reasonable.

Bundle Pricing: Price bundles to encourage higher-value purchases.

Advanced Pricing Strategies:

Personalized Pricing: Use AI to optimize pricing based on customer segments and behavior patterns.

Geographic Pricing: Adjust prices based on local market conditions and purchasing power.

Seasonal Pricing: Implement dynamic pricing for seasonal demand fluctuations.

Competitive Pricing: Monitor competitor prices and adjust strategically.

Free Shipping Thresholds: Set minimum order values for free shipping that encourage larger purchases.

Implementation Considerations:

• Test different pricing strategies with small customer segments before rolling out broadly
• Monitor competitor pricing, but don’t engage in destructive price wars
• Consider the lifetime value of customers when setting prices
• Use pricing psychology ethically and transparently

8. Optimize Product Pages for Maximum Conversion Impact

Product pages are where purchase decisions are made, making them critical conversion touchpoints. Every element on a product page should guide customers toward making a purchase.

Essential Product Page Elements:

High-Quality Images: Provide multiple angles, zoom functionality, and lifestyle shots showing the product in use.

Detailed Descriptions: Include technical specifications, benefits, and use cases.

Customer Reviews: Display reviews prominently with filtering options by rating and recency.

Clear Pricing: Show prices prominently with any discounts or savings highlighted.

Stock Information: Display availability status and, when appropriate, stock levels.

Call-to-Action Buttons: Use clear, compelling CTA buttons that stand out visually.

Advanced Product Page Optimization:

360-Degree Product Views: Allow customers to examine products from all angles.

Video Demonstrations: Show products in action to help customers understand functionality.

Size Guides and Fit Tools: Reduce return rates by helping customers choose the right size.

Related Products: Suggest complementary items and alternatives.

Trust Signals: Display security badges, return policies, and guarantee information.

9. Develop Sophisticated Email Marketing Funnels for Long-Term Revenue Growth

Email marketing remains one of the highest-ROI channels for ecommerce businesses, with strategic email funnels driving both immediate conversions and long-term customer value.

Essential Email Funnel Types:

Welcome Series: Introduce new subscribers to your brand and product range.

Abandoned Cart Recovery: Re-engage customers who left items in their cart.

Browse Abandonment: Follow up with customers who viewed products but didn’t add to cart.

Post-Purchase Upsell: Suggest complementary products after successful purchases.

Win-Back Campaigns: Re-engage inactive customers with special offers.

Advanced Email Strategies:

Segmentation: Create targeted campaigns based on customer behavior, purchase history, and preferences.

Personalization: Use customer data to personalize subject lines, content, and product recommendations.

A/B Testing: Continuously test subject lines, send times, and content formats.

Automation: Set up triggered campaigns based on customer actions and behaviors.

Cross-Channel Integration: Coordinate email campaigns with social media and paid advertising efforts.

Email Content Best Practices:

• Use compelling subject lines that create curiosity without being clickbait
• Include clear, prominent call-to-action buttons
• Optimize for mobile devices
• Test different email formats and lengths
• Include social proof and customer testimonials

Performance Metrics to Track:

• Open rates and click-through rates
• Conversion rates and revenue per email
• List growth rate and segmentation effectiveness
• Unsubscribe rates and engagement metrics

Conclusion: Building a Comprehensive CRO Strategy

An effective CRO combines data insights with customer focus. Implementing strategies systematically, rather than in isolation, is crucial for success, as companies excelling in personalization generate 40% more revenue. 

Continuous testing and refinement are key. Start with relevant strategies, implement gradually, measure results, and build on successes. CRO is ongoing; adapt to evolving customer expectations, market conditions, and technology. By implementing these nine best practices, you can increase conversion rates, boost average order values, and build a more profitable ecommerce business.

This article explains how to choose the right website designer for your business. We cover key factors to consider like experience, custom design, SEO knowledge, and ongoing support. We also highlight why Clio Websites is a trusted choice for custom, high-performing websites. Read more actionable tips on website design and optimization on our blog.

Need help with choosing a website designer?

Choosing the right website designer can make or break your online presence. A great website does more than look good; it supports your brand, drives traffic, and converts visitors into customers. But with so many agencies and freelancers out there, it’s hard to know who’s the right fit. 

That’s why we’ve created this guide. In this Clio Websites article, we’ll walk you through the key factors to consider when selecting a designer, so you can make an informed decision and invest in a website that works for your business.

But first…

Why listen to us?

At Clio Websites, we’ve been helping businesses succeed online since 2007. Based in Calgary, our team has built over 400 high-converting websites, specializing in custom WordPress development, e-commerce design, and SEO. With years of hands-on experience, we’ve seen what works and what doesn’t when it comes to website design. Our expertise ensures you’ll get the best advice on choosing a designer who can deliver results that align with your business goals.

Why choosing the right website designer matters

Your website is your digital storefront

A professional designer helps create a site that reflects your brand, builds trust, and encourages visitors to explore your services. A poorly designed site, on the other hand, can drive people away before they even learn what you do.

Design impacts performance and conversions

Good design isn’t just visual, it’s functional. A skilled designer knows how to structure content, calls-to-action, and user flows to drive conversions. Whether your goal is leads, signups, or sales, design plays a critical role in guiding user behaviour.

Mobile responsiveness is non-negotiable

Over half of all web traffic comes from mobile devices. An experienced designer ensures your site looks and works great on phones and tablets, not just desktops. If your site isn’t responsive, you’re losing visitors.

SEO starts with design

Search engine optimization (SEO) begins with a solid technical foundation. Clean code, fast loading times, mobile-friendly layouts, and intuitive navigation all start with smart design choices that impact your search rankings from day one.

A good designer is a long-term partner

Websites aren’t one-and-done. As your business grows, your site needs updates, security patches, and performance tweaks. That’s why Clio Websites offers long-term support and maintenance, to keep your site running smoothly well beyond launch.

Our 4-Step Process for Choosing a Website Designer

1. Understand your needs and goals

Before you even start looking for a website designer, take time to get clear on what you need your website to do. 

Identify the type of website you need

Are you launching an e-commerce store? Promoting a service-based business? Starting a personal brand or blog?

Each type of website has unique requirements. For example:

• An e-commerce store needs product pages, payment integration, and a secure checkout.
• A service business benefits from clear service pages, lead capture forms, and testimonials.
• A portfolio site might need image galleries and case studies.

Define your goals

What do you want your website to achieve? Common goals include:

• Increasing brand awareness
• Generating qualified leads
• Driving online sales
• Building authority in your industry

Clear goals help your designer focus on what matters most, whether that’s conversions, content strategy, or fast-loading pages.

Consider your audience and functionality

Think about who will visit your website and what experience they expect. A local Calgary medical clinic, for example, may need:

• Mobile-first design (for users searching on the go)
• Clear contact info and appointment booking
• SEO optimized pages to rank locally

If you’re targeting a national B2B audience, your needs will be different, perhaps gated content, blog integration, or CRM compatibility.

2. Look for relevant experience and expertise

The right website designer should have a proven track record that aligns with your goals. Here’s how to assess their experience and expertise:

Check their portfolio

A designer’s portfolio is the best indicator of their skills. Look for projects similar to yours. For example, if you’re a SaaS company, ensure their portfolio includes SaaS websites with complex features like subscription management and member login areas. A good portfolio should reflect versatility and quality, showing that the designer can handle your specific needs.

Assess their industry expertise

Experience in your industry can be crucial for success. If the designer has worked with companies in your field; be it medical, e-commerce, or oil and gas, they’ll understand the unique challenges and opportunities. This industry knowledge helps in making informed decisions and ensures your site meets all sector-specific requirements.

For instance, at Clio Websites, we are experts in industries like medical healthcare and SaaS, where functionality, security, and scalability are paramount.

Evaluate their technical skills

It’s not just about aesthetics. A great website should also be technically sound. Ask about their proficiency in:

• WordPress development: The backbone of many modern websites. A solid understanding ensures easy updates and scalability.

• Technical SEO: A well-optimized website can improve search engine rankings and user experience. Inquire about their approach to technical SEO, such as optimizing site architecture, improving site speed, etc.
• Custom coding: Some projects need custom solutions. Ensure the designer is comfortable with coding when needed.

3. Evaluate the designer’s process

When choosing a website designer, it’s crucial to understand how they manage projects from start to finish. Here’s what to look for:

How do they approach projects?

A solid designer will have a clear and structured process. This typically includes stages like:

• Discovery: They should work closely with you to understand your goals, target audience, and technical requirements.
• Design: Creating wireframes and prototypes that align with your brand and business objectives.
• Development: Bringing the designs to life and ensuring they function smoothly.
• Testing: Checking that the website works well across all devices and browsers.

At Clio Websites, for instance, we follow a similar process to ensure every project meets client expectations, starting with thorough discovery to ensure we’re aligned on goals, and ending with rigorous testing to guarantee quality delivery.

What is their timeline for delivery?

Timeliness matters. Ask for an estimated timeline and how long each phase of the project will take. A reliable designer will provide clear expectations, including milestones for deliverables. Ensure the timeline works for your business goals and make sure the designer is realistic about what can be accomplished within your timeframe.

Is the designer easy to communicate with?

Effective communication is key to a successful partnership. Check if the designer is responsive and willing to listen to your feedback. Are they easy to reach, and do they explain things in a way that’s understandable? A designer who values your input will ensure a smoother workflow and a final product that meets your needs.

Do they offer ongoing maintenance and support?

Websites require regular care to stay secure and up to date. Check if the designer offers ongoing website maintenance, which might include content updates, plugin management, and performance monitoring. This can save you time and ensure your site stays reliable over the long run.

4. Consider the budget and value

Choosing a website designer isn’t just about finding the cheapest option, it’s about getting the best value for your investment. 

Website designers typically offer one of the following models:

• Hourly rates: Good for small updates, but can get costly if the project scope grows.
• Fixed packages: Ideal for businesses with clear requirements and limited budgets.
• Custom quotes: Best suited for complex or large-scale projects.

For example, Clio Websites offers three flexible packages: 

• Growth plan at $3,000 for smaller sites (up to five pages), 
• Accelerate at $5,000 for up to 20 pages with e-commerce functionality, and 
• Ultimate, starting at $15K+ for custom, enterprise-level solutions including SEO and complex integrations. 

These plans give businesses at different stages a clear sense of what they’re paying for and the outcomes they can expect.

Also, organizations can use our website pricing calculator tool to estimate the cost of their project based on specific needs.

Let Clio Websites help you build a site that drives results

In this guide, we covered the key factors to consider when hiring a web designer and why a custom, well-built site is essential for growing your business online. From checking portfolios to asking the right questions, making an informed choice helps you avoid costly mistakes and get the results you need.

Clio Websites offers custom web design, WordPress development, SEO, eCommerce, and maintenance services tailored to your business. Our focus is on building websites that are fast, user-friendly, and built to convert.

Ready to get started? Contact Clio Websites today and let’s build a website that works for you.

This article covers the top e-commerce web design companies, including Clio Websites, Coalition Technologies, and others, highlighting their services, expertise, and pricing. Learn how to choose the right partner for a successful online store. Read more actionable tips on website design and optimization on our blog.

Looking for a reputable e-commerce web design company?

If you’re a business owner trying to grow your online store, you’ve probably felt the frustration of a website that just doesn’t bring in sales. Maybe customers get stuck at checkout, or they leave before buying anything, and you’re not sure why. You’ve invested time and money, but the results aren’t there. We hear this all the time.

In this Clio Websites article, we’re sharing our top picks for trusted e-commerce web design companies. Whether you’re launching a new store or want to improve your current one, this list will help you choose a partner that can deliver results.

But first…

Why listen to us?

At Clio Websites, we’re a Calgary-based agency that’s been building high-performing, scalable websites since 2007. We’ve helped over 400 businesses worldwide grow online through expert e-commerce design, WordPress development, and SEO. With years of hands-on experience, we know what to look for in a top e-commerce web design company, and we’re here to share that insight with you.

Why hire an e-commerce web design company?

Expertise in user experience (UX)

A professional e-commerce web design company ensures your site is user-friendly, helping customers navigate easily and increasing conversions. 

Mobile optimization

With more people shopping on mobile, having a mobile-friendly site is essential. A web design company ensures your site works seamlessly on all devices, preventing lost sales.

Conversion-focused design

E-commerce websites are designed to do more than just look good, they need to convert visitors into customers. At Clio Websites, we focus on creating designs that optimize product pages, CTAs, and checkout to increase conversions.

Technical support and maintenance

Ongoing technical support and site maintenance keep your store running smoothly, so you can focus on your business, not website issues.

SEO expertise

An experienced web design company ensures your site is SEO-friendly, helping it rank higher on search engines. At Clio Websites, we integrate SEO best practices to improve your online visibility and attract more organic traffic to your store.

Our top 5 e-commerce web design agencies

Below are the agencies we will cover:

1. Clio Websites
2. Coalition Technologies
3. Absolute Web
4. BlueSwitch
5. Huemor

1. Clio Websites

Clio Websites is a top-rated Canadian web design agency passionate about creating fast, sleek, and profitable eCommerce websites. Trusted by over 400 clients, we blend design excellence with smart development to help you sell anything, from memberships to merch. Whether you’re launching your first store or scaling to meet demand, we make it refreshingly simple to get up and running.

Key services

• Custom eCommerce Design: Fully tailored online stores built to match your brand and turn visitors into loyal customers, designed for flexibility, growth, and ease of use.
• Full-Featured Online Stores: From shopping carts to checkout flows, enjoy seamless functionality with every page.
• Mobile-Optimized Experiences: Fully responsive designs that look great and perform well on any device.
• WooCommerce Setup & Customization: Powerful, secure, and flexible eCommerce tools, with expert help every step of the way.
• SEO and Performance: Get discovered on search engines and enjoy consistently fast load times. Our builds are optimized from the start.
• Product Upload & Management: Let Clio handle initial product uploads so you can focus on your business.
• Add-ons & Integrations: Payment gateways, custom workflows, or memberships, whatever your store needs, we’ve got you covered.

Price range

• Growth Plan: Starting at USD 5,000 for up to 20 pages
• Ultimate Plan: From USD 15,000 for 20+ pages and other integrations and customizations

Notable projects / Case studies

• Redesigned the Ness website, improving their SEO performance.
• Saved The Square Ball thousands of dollars in monthly hosting fees with a redesign.
• Eliminated technical SEO debt for Newsletter Glue.
• Enhanced SEO results for A Proactive Driving School in Calgary, AB.

2. Coalition Technologies

Coalition Technologies is a dynamic eCommerce web design company that specializes in creating high-converting websites tailored to your business. With over a decade of experience and 750+ successful launches, their expert team blends creative design with powerful features to help your site attract more visitors and boost sales.

Key services

• Custom E-commerce Design: Tailored websites that not only align with your brand but also strategically drive conversions and improve customer experience.
• Responsive Design: Websites optimized for all devices, ensuring your site looks great and functions perfectly whether accessed from a desktop, tablet, or mobile.
• Inventory Management: Automated stock updates integrated into your site, ensuring real-time, accurate inventory tracking with minimal effort from you.
• SEO Optimization: Ongoing SEO updates to help your store rank high on search engines, driving organic traffic and improving visibility with each update.
• Integrated Shipping Plugins: Seamlessly integrating various shipping options into your checkout process, making it easier for customers to choose their preferred method and improving their shopping experience.

Pricing

Pricing for Coalition Technologies is customized based on the specific scope and requirements of each project. As such, they do not provide standard pricing publicly.

Notable projects / Case studies

• Helped Pink Lily generate $2.5 million in revenue within one year through a redesigned eCommerce website.
  
• Improved organic search revenue for Trumpet & Horn from $160K to $315K a month in just one year.
• Redesigned Devil Mountain Nursery’s website, enabling them to showcase products and serve both B2B and B2C segments.

3. Absolute Web

Absolute Web is a leading eCommerce agency that crafts powerful digital experiences designed to accelerate growth. With over two decades of expertise, they specialize in custom web development and strategy for eCommerce brands. Whether you’re just starting out or scaling up, Absolute Web combines creative design with cutting-edge technology to boost your online presence and drive conversions. 

Key services

• Custom Web Development: Tailored front-end and back-end solutions designed to scale with your business.
• Platform Expertise: Shopify, Magento, BigCommerce, and WooCommerce development for seamless eCommerce experiences.
• API Integration: Smoothly connect custom apps and services to enhance your store’s capabilities.
• Conversion Rate Optimization: Data-driven strategies to increase sales and improve your site’s performance.
• Replatforming & Migration: Effortlessly move from one platform to another with minimal disruption and maximum growth.

Price range

Absolute Web provides customized pricing based on the project’s complexity and requirements. You can contact the agency directly for a detailed quote.

Notable projects / Case studies

• Redesigned the UI/UX for The Elder Statesman, incorporating a Lookbook module and product personalization features.
• Successfully migrated Grand Western Steaks from Magento 1 to Magento 2, including a loyalty program and delivery calendar.
• Developed a custom Shopify Plus site for Athena Club, integrating data migration and a subscriptions portal.

4. BlueSwitch

BlueSwitch has been at the forefront of eCommerce web design for over two decades, blending strategy, creativity, and Shopify Plus expertise to craft high-performing storefronts for both DTC and B2B brands. Their B2B-focused sub-brand, B2 by BlueSwitch, proves they’re serious about complex commerce. If you’re looking to scale smart, this team brings the tech and the vision.

Key services

• Shopify Plus Development: Custom-built solutions tailored to grow with high-volume merchants and enterprise brands.
• UX & UI Design: User-first design that boosts engagement and drives conversions across all devices.
• B2B eCommerce Solutions: Advanced features through their B2 platform to meet the complex needs of wholesale and enterprise operations.
• eCommerce Replatforming: Seamless migrations from platforms like Magento or WooCommerce to Shopify Plus, without the headaches.
• Integrated Marketing Support: A full suite of digital marketing services to help your new site get seen, and sell.

Price range

BlueSwitch offers customized pricing based on project requirements and complexity. Prospects should reach out to the agency for a personalized quote.​

Notable projects / Case studies

• Designed and launched a custom Shopify Plus storefront for L’Oréal’s Colorsonic in under 3 months.
• Delivered a brand-specific multi-theme storefront for Shop Panasonic with 5 unique aesthetics in a single Shopify Plus site.
• Replatformed Tata Harper from Magento to Shopify Plus without interrupting operations or sacrificing existing features.

5. Huemor

Huemor isn’t just about building pretty websites, they’re about crafting high-converting online experiences that make your e-commerce brand thrive. From cutting bounce rates to boosting sales, they blend strategy, speed, and standout design to turn underperforming sites into powerful sales machines. If your current store isn’t pulling its weight, Huemor’s here to help you level up, fast, mobile-first, and future-ready.

Key services

• Shopify Website Redesigns: Full-scale custom design and development that transforms your store into a high-performing sales engine.
• Conversion Rate Optimization (CRO): Ongoing monthly support to refine your site experience and maximize ROI.
• Mobile-First Design: Seamless, user-friendly interfaces built for today’s mobile shoppers.
• Lightning-Fast Performance: Speed-optimized websites that hit top load scores and reduce bounce rates.
• SEO-Driven Content Strategy: Keyword research, SEO copywriting, and content marketing to help you rank and convert.

Price range

• Fixed-cost e-commerce projects typically range from $25,000 to $200,000, with most full website rebuilds averaging $75,000–$150,000
• This pricing includes strategy, UI/UX design, full-stack development, copywriting, graphics, data migration, technical SEO, analytics setup, and post-launch support.

Notable projects / Case studies

• Monthly average orders for Retrofete rose by 120.4% following the launch of their new Shopify site.
• Mobile became the dominant sales channel for Revitalash after improving the mobile shopping experience.
• Jonathan Green improved site performance and added a custom quiz tool to simplify product selection and increase conversions.

Factors to consider before hiring an e-commerce web design company

Choosing the right e-commerce web design partner can make or break your online store’s success. Here are the key factors to keep in mind before making your decision:

Platform expertise

Make sure the agency has hands-on experience with platforms like Shopify, WooCommerce, Magento, or whatever platform you plan to use. At Clio Websites, we understand how to leverage these platforms to create a tailored solution that fits your business needs.

Custom design

Your store should look and feel like your brand, not like everyone else’s. Look for a company that offers truly custom designs focused on your customer journey, not one-size-fits-all templates.

SEO and performance

A great-looking store won’t matter if it loads slowly or can’t be found on Google. The agency should prioritize fast load times, mobile responsiveness, and solid SEO foundations right from the start.

Ongoing support and maintenance

Post-launch support is just as important as the build. Choose a partner who offers updates, fixes, and maintenance so your site stays secure, functional, and optimized long after go-live. Clio Websites provides ongoing maintenance services to ensure your site stays secure, up-to-date, and performs at its best, allowing you to focus on growing your business.

Transparent pricing and communication

Avoid surprises by working with a team that’s transparent about costs and timelines. A reliable agency will walk you through what’s included, keep you updated, and ensure there are no grey areas in scope or expectations.

Get Started with Your E-commerce Store with Clio Websites

Building a successful online store starts with choosing the right partner. A great e-commerce website is fast, easy to use, and built to grow with your business. In this guide, we highlighted some of the top e-commerce web design companies and shared the key features that make each one stand out.

At Clio Websites, we specialize in creating custom, responsive e-commerce stores that are optimized for speed, user experience, and conversions. From design and development to SEO and maintenance, our team delivers solutions that help businesses sell more and scale faster.

Ready to launch your store? Contact Clio Websites today to start your e-commerce project.

This website showcases top navigation examples that enhance user experience. From simple top bars to creative mega menus, it highlights how effective navigation can drive engagement and conversions. Read more actionable tips on website design and optimization on our blog. 

Need Website Navigation Examples That Drive Better User Experience?

Visitors won’t stick around if they can’t find what they’re looking for. Whether you’re building a new site or refining an existing one, smart navigation is key, it makes the difference between frustrated users and those who move seamlessly from point A to conversion.

In this Clio Websites article, we highlight top website navigation examples that can inspire your next design. From clean menus to creative layouts, these examples show you how simple changes can lead to better user experiences.

But before we begin…

Why Listen to Us?

At Clio Websites, we’re a Calgary-based agency that has been designing high-converting, custom websites since 2007. With over 400 businesses served worldwide, we specialize in WordPress development, SEO, and creating user-friendly, responsive websites. Our experience has taught us what makes navigation truly effective, and we’re here to share that knowledge to help you design a seamless, intuitive experience for your visitors.

What is website navigation and why it matters

Website navigation refers to the system of menus, links, and buttons that help users find their way around a website. It’s essentially the map that guides visitors to the content or pages they’re looking for. 

Effective website navigation plays a huge role in user experience. Here’s why it matters:

• User Experience: If visitors can’t easily find what they’re looking for, they’ll likely leave quickly, increasing your bounce rate. A well-organized site, on the other hand, encourages users to stay longer, explore more pages, and ultimately convert into customers or leads.
• Accessibility and Mobile Performance: Good navigation supports accessibility and mobile performance – two areas Clio Websites always prioritizes. 
• SEO: Search engines like Google use your site’s structure to crawl and index pages, so clear, logical navigation helps search engines understand your content and rank it higher.
• Conversions: Good navigation ensures users can easily access key pages, such as product pages, contact forms, or checkout pages, which drives conversions.

Types of Website Navigation

Before we dive into different examples of website navigation, let’s take a moment to understand the various types that can shape user experience and site functionality.

• Top horizontal navigation: Simple bar at the top, ideal for fewer menu items.
• Hamburger menu: Mobile-friendly icon that expands to reveal the menu.
• Sticky/fixed navigation: Stays visible while scrolling for easy access.
• Mega menus: Expands to show many links, great for complex sites.
• Sidebar navigation: Vertical menu on the side for content-heavy sites.
• Footer navigation: Bottom-of-page links for secondary content.

Great Website Navigation Examples (With Visuals)

1. Law firm website

Inspired by: Levine Law (Personal injury law firm)

Navigation style

• Top horizontal navigation with clearly labeled dropdowns for “Practice Areas” and “Attorney”
• Clean, professional design with moderate-contrast colors for easy reading and accessibility
• Fully responsive layout, menu adapts seamlessly across desktop and mobile devices

• Sticky header maintains visibility of navigation as users scroll

Key menu items

• Logical page structure: Practice Areas, Attorney Profile, About Us, Contact
• Dropdown under “Practice Areas” organizes services like Auto Accidents and Drug Crimes for quicker access.
• “Testimonials” is a sub-menu under the “About Menu”, builds credibility through client success stories.
• Footer navigation reinforces access to core pages and contact information for mobile users or those scrolling deep.

Call-to-action (CTA) placement

• “Contact Us Now” button is featured in the homepage hero section, drawing immediate attention.
• Sticky header includes a visible phone number and contact button, ideal for users ready to take action.
• Clicking “Contact Us” triggers a lightbox popup, users can submit inquiries instantly without navigating away.

Want us to design your law firm website? At Clio Websites, we understand the intricacies of the legal industry and can have you up and running in no time –  Schedule your free consultation today!

2. E-commerce store

Inspired by: Allbirds (eco-friendly footwear and apparel brand)

Navigation style

• Clean, streamlined top navigation bar with well-organized dropdown menus for easy product discovery
• Sticky header ensures constant access to key actions, search, cart, and user profile icons remain visible at all times.
• Minimalist design reflects the brand’s eco-conscious ethos, using simple typography and a neutral color palette.
• Mobile navigation mirrors the desktop experience with collapsible menus, ensuring a seamless transition between devices.

Key menu items

• Core navigation categories: Men, Women, Socks, New Arrivals, Sustainability, Returns & Stores
• Product dropdowns feature high-quality images, enhancing visual browsing and making category selection intuitive.
• Footer navigation reinforces customer needs with direct links to Shipping, Returns, FAQs, and Contact information.
• Sustainability section provides an added trust factor, aligning with the brand’s values.

Call-to-action (CTA) placement

• Prominent “Shop Men” and “Shop Women” CTAs are placed directly under the hero image, guiding users to shop immediately.
• The cart icon remains easily accessible throughout the shopping journey, encouraging seamless checkout.
• Email signup CTA at the bottom offers a discount incentive, effectively capturing leads and increasing conversions.

3. Oil and gas company website

Inspired by: Halliburton (Global oilfield services provider)

Navigation style

• Top-level navigation with dropdowns and mega menus for Services and Industries
• Corporate design with strong grid layout, professional typography, and a clean structure

• Sticky menu ensures constant access to important sections as users scroll
• The mega menu adapts seamlessly to mobile devices for a smooth user experience

Key menu items

• Main services are prominently displayed in the top navigation bar
• Secondary company links (Careers, Investors, Media Hub, etc.) are placed in a secondary menu above the main navigation
• Large search icon makes it easy for users to quickly find specific content
• Footer contains links to key company information, sustainability efforts, community involvement, media resources, and legal/compliance details

Call-to-action (CTA) placement

• Multiple CTAs throughout the homepage direct users to various areas like sustainability, joining Halliburton, and viewing press releases
• Each CTA is strategically placed to guide users through their journey on the site without overwhelming them.

Don’t want to deal with the hassle? Let’s get you started with an easy-to-navigate oil and gas website today. Explore our oil & gas website design services

4. Small business website

Inspired by: Neighbourhood Painters (local Calgary-based painting service)

Navigation style

• Top horizontal navigation bar with dropdown menus for easy access to subcategories
• Clean, minimalist design that prioritizes user experience and streamlined navigation
• Responsive design ensures smooth functionality across both desktop and mobile devices.

• Sticky header to keep navigation visible while scrolling

Key menu items

• A clear, minimal list of essential pages: About, Residential, Commercial, Service Area, Gallery, Contact
• Trust-building elements like the About section (with links to Careers and Blog) help establish credibility and transparency.
• No separate “Services” menu item; instead, services are showcased under Residential and Commercial dropdowns
• Gallery acts as a key visual showcase, featuring completed projects and before-and-after images.

• Service area dropdown is located in both the header and footer, ensuring easy access to location-specific information.

Call-to-action (CTA) placement

• “Get a Free Quote” button is prominently displayed on the hero, styled with a standout color to encourage users to take action.
• Gallery is the second most important CTA, offering easy access to showcase completed projects and before-and-after images.

• There is a third CTA on the secondary menu above the main menu, allowing users to call their number for those who prefer to make a phone inquiry.

5. SaaS product website

Inspired by: Webflow (visual web development platform)

Navigation style

• Horizontal top navigation with clearly defined dropdowns for Features, Solutions, and Resources
• Sticky header ensures navigation is always visible, enhancing usability on long pages.
• Clean, high-contrast design for easy scanning, with hover interactions and mega menu layouts for an intuitive user experience
• Mobile navigation adapts with collapsible accordion menus for seamless product category browsing.

Key menu items

• Top links: Product, Solutions, Resources, Pricing, Login
• The “Resources” dropdown includes Blog, Ebooks, Community, and Webinars, providing visitors with valuable content to deepen their understanding
• Product pages link out to use-case demos, tutorials, and how-to guides, offering valuable insight into the product’s capabilities
• Pricing is easily accessible, directly addressing potential customers’ key considerations
• The persistent “Login” button ensures existing users can easily access their accounts

Call-to-action (CTA) placement

• The “Get Started” CTA is prominently placed in the hero section, encouraging immediate action with a standout blue color against a dark background.
• Persistent CTA in the sticky header remains accessible as users navigate through the site, prompting sign-ups at any point.
• Embedded CTAs like “Try Webflow for Free” are integrated on almost every page, ensuring that the user is always aware of the next steps to take

Need help designing your SaaS website? Clio Websites builds fast, conversion-focused sites for SaaS companies that grow.  Let’s build something together. 

6. Medical / Healthcare website

Inspired by: Mayo Clinic (U.S.-based nonprofit academic medical center)

Navigation style

• Top navigation with clearly defined dropdowns for Patient Care, Departments, and Research
• Clean, accessible layout prioritizing readability and ease of navigation
• No sticky header, but the homepage is structured with various in-page links to different categories for easier access

• Mobile navigation uses blocks and accordion-style menus for efficient browsing on smaller screens.

Key menu items

• Main menu links include: Care at Mayo Clinic, Health Library, For Medical Professionals, Research & Education at Mayo Clinic, Giving to Mayo Clinic.
• “Patient Care” dropdown provides direct access to critical sections like Appointments, Billing, Insurance, and FAQs.

• “Conditions & Treatments” utilizes an alphabetical list for streamlined exploration of medical conditions.

• A prominent search bar is placed next to the “Conditions & Treatments” section for quick searches.
• The footer features primary links to Health Information Policy, Careers, News Network, and Financial Assistance Documents.
• Secondary footer menu includes Terms & Conditions, Privacy Policy, Notice of Privacy Practices, Accessibility Statement, and Site Map.

Call-to-action (CTA) placement

• “Request an Appointment” button is prominently placed in the hero section to encourage immediate engagement.
• “Find a Doctor” CTA is strategically located on condition-specific pages, ensuring users can quickly connect with appropriate medical professionals.
• The navigation structure on Mayo Clinic’s website is built for clarity and ease, ensuring that users can find critical health-related information quickly and without confusion.
  

Need a website that puts patients first? At Clio Websites, we build fast, accessible, and user-friendly healthcare websites that make it easy for your patients to find care and take action.  Get started with our medical web design services.

Tips for Designing Effective Website Navigation

Keep It Simple

Avoid overcrowding your menu. Focus on your most important pages and limit top-level items to five or six. A clean menu helps users find what they need faster and reduces overwhelm.

Use Clear Labels

Use familiar and straightforward terms like “About,” “Services,” or “Contact.” Avoid creative wording that may confuse visitors. Clarity always beats cleverness when it comes to usability.

Make It Consistent

Use the same navigation style and structure on every page. Consistent menus build trust and help users feel in control. Changing navigation from page to page makes the site harder to use.

Highlight Important Actions

If you have a key action you want users to take; such as “Book a Demo” or “Shop Now”, make it stand out. Use a different colour, a button style, or place it in a prominent position. At Clio Websites, we ensure every site we build features clear, high-converting calls-to-action that drive results.

Design For Mobile Also

Navigation should work just as well on small screens. Use collapsible menus, large tap targets, and clean layouts. Clio Websites builds fully responsive designs that prioritize mobile usability from the start.

Use A Sticky Header

A fixed navigation bar helps users move through your site without scrolling back to the top. It improves usability, especially on long pages.

Add A Search Bar

If your site has lots of content, a search bar helps users skip menus and go directly to what they need. Keep it visible and easy to access.

Start your next web project with Clio Websites

Clear, intuitive navigation ensures that your visitors find what they need quickly, improving their overall experience and keeping them engaged longer.

At Clio Websites, we specialize in crafting custom, responsive websites tailored to your unique business needs. Our expertise in user-centric design ensures that every website we create has seamless navigation that enhances both functionality and aesthetic appeal.

Ready to build a better website? Contact Clio Websites today to get started. 

If you have any questions or need a detailed quote, please contact us.

How much does a website cost in Calgary?

We are often asked to give a ballpark figure estimating how much a project will cost. While this is a very reasonable request, the answer is that it truly depends.

Hint: Keep reading, as there are additional survey-based resources below.

In this article, we talk about Calgary web design prices and what you can expect to pay in Calgary, Alberta.

Clio Pricing Survey from 2024

We conducted a web development pricing survey with 136 participants from around the world. Performing a statistical analysis with the data obtained revealed some interesting conclusions.

Although e-commerce websites are more complex, an interesting and almost paradoxical finding was that around 50% of developers in Canada offer this service for under $500. Globally the price for an e-commerce website can go well beyond $20,000. So why does this happen?

One explanation might be that developers use competitive pricing and templated solutions like Shopify and WooCommerce to offer basic, less time-consuming e-commerce setups, making their services more accessible in a saturated market. This strategy is surely influenced by market demand and the streamlined efficiency of modern web development tools.

Let’s explore the global perspective a little further—the following chart illustrates global price distribution:

Disclaimer

As with the previous survey, this statistical research was based on a sample. While every effort has been made to ensure accuracy and reliability, it should be noted that the findings are subject to the limitations inherent in any sample-based research.

How much do web designers charge in Canada?

In Canada, the average price for a 5-page website falls somewhere between $2,000 and $5,000. However, this range is much larger and ranges from under $500 to over $10,000, but these instances are more rare.

Based on our internal data and the previous two survey examples, if we had to provide a single referential value, it would be around $3000—the average value in Canada at a full-service agency. If you are on a budget, you can get a better deal from smaller companies, or web developers that are working on a part-time basis.

Pricing Variation

More complex website projects (that involve e-commerce functionality or SEO) can cost much more than $5,000 as well. It’s worth noting that US based companies might have a different pricing structure, too. For example, WebXpress – a Boston web design agency, prices their projects starting at $4,000 USD. Again, US web design costs will vary similarly based on the size of the website.

At Clio Websites, we try to stay competitive with our pricing. If you would like to get a free estimate, reach out to us so that we can discuss your project. We also do free website evaluations, which can help you define your next steps for all kinds of web design jobs.

Unique requirements which impact web design pricing

Every project and engagement is a little bit different. Each client has unique needs and requirements.

Here are a few examples that might impact both the cost and complexity of the project:

1. Does your business require a general information website with only a few pages? This is fairly inexpensive and easy to set up.
2. Do you require blogging functionality and the ability to update your own content? The complexity of these types of web design projects increases slightly, and so does the effort and cost.
3. Are you planning on selling products on your website and need an e-commerce solution? For these projects, we typically recommend WordPress + WooCommerce or the Shopify platform. This will increase the complexity and the cost of the project even further.
4. Are you looking for SEO services that can boost your traffic but also involves more work and can impact Calgary web design prices?

How many hours does it take to design a website?

A website design project can take anywhere from a few days to hundreds or even thousands of hours, depending on the complexity of the project.

For example, a simple brochure or landing page website can be created within a few hours (2 – 3 days of effort). Larger websites with more complex functionality, like e-commerce, will take significantly more time to design and implement.

At Clio, we are usually able to launch a website anywhere from 2 to 4 weeks once we have an understanding of all the content and client requirements.

How much does a 5-page website cost?

A simple 5-page website costs anywhere from $2,000 to $5,000, depending on the functionality.

An average small business website usually contains between 5 and 10 pages. Although this doesn’t sound like a lot of work, a lot goes into planning out the website structure, developing the initial design, and programming the website functionality.

The complexity of the project decreases slightly for websites with more pages if the design components can be reused. This range in pricing also depends on other services and functionality that the website might require, like integrations, content management system functionality, forms, and SEO features.

What is the difference between a web developer and a web designer?

Believe it or not, web developers and web designers are totally different roles.

When people think of programmers, web developers are usually who they are picturing. These individuals are focused on the technical aspects of a website. While a web designer might bring the vision to life and create some of the more user-friendly elements, web developers are the professionals who actually make the final product possible. They do this by implementing what the designer created by using code.

A web designer is an individual who is focused entirely on the layout of the website, its effectiveness, and the user experience. These individuals focus on the aesthetic details of your brand to guarantee that your audience has a positive experience when interacting with your website.

Marketing agencies typically have both types of professionals on their teams, in order to ensure the completed project meets client requirements.

Calgary Web Design Prices – Next Steps

We hope that this article gives you a better idea about Calgary web design prices. If you have any questions or want to learn more about Clio, don’t hesitate to reach out to us. We offer flexible payment plans, so the upfront cost should not prohibit you from getting started with your website design project.

What sets Clio apart from the competition is that we:

• are an industry-leading Calgary company with significant WordPress expertise,
• have very high customer satisfaction (5-star google reviews) and retention rates (over 98%),
• spend the time to really understand your brand, your business needs, and requirements,
• pride ourselves on the quality of service we provide to each and every client,
• are responsive and won’t leave you hanging for days when you need support the most,
• receive glowing reviews from our clients which you can see in our reviews,
• focus on results and maximizing your investment,
• put a personal touch to each project to distinguish you from your competition.

Before you commit to your next web project, make sure to use this Calgary Website Cost Calculator to get an accurate estimate that’s tailored to your specific needs.

FAQs

What is a page slot in Webflow?

Page slots are placeholder elements that give Build Mode users the ability to add and remove Components from a page. Users with Designer access can place page slots within a page, or page template, wherever they want Build Mode users to have some freedom on what is placed there. Page slots are one of the key ingredients to unlock page building within Webflow. 

As of writing, only users with the Marketer role have access to Build Mode (with the exception of those with Designer access).

Why should you use a page slot?

Page slots in Webflow should be used wherever you’d like your site editors (with access to Build Mode) to have control over what is displayed on the page. They’ll be given the ability to add/remove Components from the page as they see fit.

Page slots are a cornerstone feature of page building as they’re the only way that those without Designer access can add and remove parts of a page in Webflow. Normally, site editors only have access to edit content such as modifying text, uploading images, and changing CMS items. 

What is a component slot in Webflow?

Similar to page slots, Component slots are placeholder elements that give users the ability to add and remove Components within a Component. Components are reusable elements that can be modified by changing properties, or by using a Component slot. Unlike page slots, component slots can only be used by those with access to the Designer – although there is a wishlist item to have this functionality added to Build Mode, so this may change in the future.

Why should you use a component slot?

Component slots in Webflow should be used when you want users with Designer access to be able to quickly and easily add and remove elements from a Component. Before Component slots, components were very rigid in their design, offering little in the form of freedom for how they were laid out

How to setup a Webflow page slot

Setting up a page slot in Webflow requires that you have Designer access and that you have at least one Component created in your project.

Step 1 – Add the page slot element to your page

From the Add Elements menu, find the Page Slot element under the Structure section.

Click and drag the Page Slot onto the page. Once on the page, the slot should look like the photo below.

Step 2 – Fill the page slot with content

Note: Page slots can only be filled with Webflow Components. If you don’t have any made yet, you’ll need to create those first before you can fill a Page Slot with content.

You should see a list of Components that you can scroll or search through as needed. In our example, we have an Affiliate Ad Component and a Form Component.

Click and drag your component into your Page Slot.

Your component should immediately appear after it is dropped in the Page Slot.

How to setup a Webflow component slot

Setting up a Component slot in Webflow requires Designer access and typically at least two Components in your project. One component will work, but for most use cases you’ll want to add a unique component into your component slot.

Step 1 – Add a component slot into your component

While editing a component (not an instance), find the Slot element inside the Add Elements menu – it’s located under the Structure heading.

Once you drop your component slot into your component, you’ll be presented with the opportunity to name  the slot. This is optional, but is a good idea for organization if you’re going to have multiple slots. In our example, I’ll name my component slot “Email Slot.”

From the Designer, or Build Mode, open up the Components Menu.

Reminder: Component slots can only be filled with Webflow Components.

Step 2 – Fill the component slot with content

You should see a list of Components that you can scroll or search through as needed. In our example, we have an Affiliate Ad Component and a Form Component.

Click and drag the component you’d like to add into your component slot on top of the component slot.

Your component should immediately appear in your component slot once it’s dropped.

Webflow Page Slot Examples

Example 1 – Seasonal Navbar

Use Case: If your website offers sales on a seasonal basis, you may want to advertise that the sale is active on your navbar. Page slots can be used so that different versions of your navbar can be easily swapped out.

Example: In this example, we’ve created two different navbars – one with a sale button and one without. We’ve made them both into individual components and we’ve placed a page slot at the top of the page, where the navbar will live.

Example 2 – Hero Section with Dynamic Content

Use Case: Hero sections come in all shapes and sizes, and are therefore a perfect example of where to use page slots. On your page if you place a page slot in lieu of a static hero section and then create a collection of varying hero section components, you can then drag and drop them into the page slot.
Example: In this example we’ve created two hero sections.

Webflow Component Slot Examples

Example 1 – Customizable Content Boxes

Use Case: Content boxes typically display information to users and/or lead them to other pages on the site (ie a list of blog posts). There’s typically multiple instances of content boxes scattered throughout a single site, so making them a component makes a lot of sense. However, sometimes you need your content box to have different contents (ie sometimes there’s a CTA, other times there’s just written information), when this happens, you can make them customizable through the use of component slots to help empower your site editors.

Example: In this example, we’ve swapped between two components (category & read more) inside of our content box component.

Example 2 – Flexible Footer Links

Use Case: Footers are commonly turned into components in Webflow so that you can easily place them on multiple pages. However, sometimes you want the links within your footer to be different on a particular page. To handle this, you can place a component slot where you’d normally place your links and then click and drag various link components as needed.

Example: In this example, we’ve made three different sets of links into individual components. Then slotted them into our footer component

FAQ

Does Webflow have components?

Yes, Webflow does have components – they are reusable elements that can be used throughout a project to speed up the development process. A common example of a component is a site’s navbar.

What is the shortcut for add component in Webflow?

To add a component in Webflow you can use the keyboard shortcut Ctrl + Shift + A in Windows and Command + Shift + A on Mac.

What are Webflow component properties?

Webflow Component Properties are fill-in-the-blank fields set up in the Designer to allow those in Build Mode to modify specific content inside a Component. For example, there are fields for text, images, and conditional visibility.

How to make an instance in Webflow?

To create an instance in Webflow, place the component of your choice at any desired location(s) in your project. Any spot a component is placed is referred to as an instance.

How do I change components in Webflow?

Webflow components can be changed by modifying properties (props), adding/removing components from Component slots, or changing the component itself (Designer access required).

Properties are fields (ie image field, text field) that users in Build Mode can use to modify the content inside a Component. These 

Adding and removing components can be completed in Build Mode if a component has component slots.

Changing the component itself is typically up to a project’s developer, specifically the person(s) that have Designer access. Components are built the same way that virtually every other visual element is made in Webflow and therefore can be created and modified in almost any way.

This article explores some of the best dental websites that successfully combine design, usability, and trust-building elements to attract and convert patients. From sleek visuals to strategic CTAs and strong social proof, these examples showcase what works in modern dental web design. If you’re looking to elevate your online presence, visit our blog for more insights into web design and optimization.

Boost Your Practice with an Outstanding Dental Website

A great dental website does more than look professional, it builds trust, drives bookings, and reflects the quality of care patients can expect. For a competitive industry like dental practice, your website’s design, speed, and usability are what set you apart from the competition. 

In this Clio article, we’ve rounded up the best dental websites that get it right. Use them for inspiration to improve your own site’s performance, branding, and patient experience.

Why Listen to Us?

At Clio Websites, we design fast, responsive, and custom sites tailored to each client, using no templates. In the last 15 years, we’ve helped over 300 businesses worldwide grow through better design and SEO. So, we understand what makes the best dental websites stand out, and how to build one that delivers results.

What is a Dental Website? 

A dental website is an online platform that represents your dental practice and serves as the go-to resource for potential patients. It provides essential information, such as the services you offer, your location, hours of operation, and contact details. It also functions as a tool for booking appointments and educating patients about oral health.

A well-built dental website is often the first impression patients will have of your practice. It plays an important role in building trust, showcasing your expertise, and driving practice growth by enhancing your online visibility and user experience.

Features of a Great Dental Website 

• Responsive Design: A professional, modern look with a smooth, responsive layout and consistent visual branding creates a strong first impression, builds credibility, and ensures a seamless experience across all devices.
• Relevant Content: Break down your offerings so patients know exactly what you provide and what to expect. Blogs, FAQs, and resources also improve SEO and patient engagement.
• Trust Elements: Team bios, practice story, patient reviews, testimonials, and before-and-after photos are all social proof elements that help build credibility and create a connection with potential clients. 
• Conversion Optimization: Clear calls to action, such as “Book an Appointment” or “Request a Consultation” guide visitors to take the next step. Also, elements like a user-friendly scheduling tool encourage new patients to book without friction. 
• Transparent Payment Info: Clear details on insurance, payment options, and financing reduce confusion and build confidence.

8 Best Dental Websites with Outstanding Designs 

1. Dentologie

Dentologie is a tech-forward dental practice with locations in Chicago and Seattle, focusing on patient-centered care. They offer a range of services, from routine check-ups to advanced procedures like implants and Invisalign. 

What We Love

• Hero Section with Dual CTAs: The site features a prominent hero section with clear calls to action “Book Online” and “Call to Book,” making appointment scheduling straightforward.

• Location Pages: The website includes dedicated pages for multiple office locations in Chicago and Seattle, providing specific information for clients looking to book a consultation close to their area. 

• Visual Social Proof: Dental clients love proof. Dentologie showcases images of its modern clinics and highlights patient testimonials to build trust and credibility.

• Comprehensive Footer: The footer includes links to key policy pages, FAQs, and social media profiles, ensuring visitors can easily find important information.

Dentologie’s website combines user-friendly navigation with engaging visuals, effectively enhancing the patient experience and making essential information readily accessible.

2. Smile LA

Smile LA is a Los Angeles-based dental practice specializing in cosmetic dentistry, dedicated to creating natural, beautiful smiles. Led by Dr. Kourosh Yousefzadeh, D.D.S., they offer personalized solutions tailored to each patient’s unique needs.

What We Love

• Engaging Homepage Videos: The homepage features videos of the consultation process with actual dentists and clients, providing an authentic glimpse into patient care.​

• Comprehensive Header Navigation: The header contains links to major practices and sub-practices, ensuring easy access to detailed service information.​

• Packed Footer with Essential Information: The footer includes key links, contact details, and an embedded map for easy location, enhancing user convenience.​

• Strong Social Proof Elements: SmileLA also prioritizes social trust, with client testimonials and images of dentists with actual patients. 

There’s also dedicated page for before-and-after pictures, further building trust and credibility.​

Overall, Smile LA’s website effectively combines engaging multimedia content with intuitive navigation and strong social proof, offering visitors a comprehensive and trustworthy online experience.

3. Bowles Dental

​Bowles Dental, led by Dr. Chad Bowles, is a family-focused dental practice in Overland Park, Kansas, offering comprehensive services from routine exams to advanced restorative procedures. ​ 

What We Love

• Hero Section with Dual CTAs: Features a simple, attention-grabbing title with clear calls to action like, “Book Online” and “Call or Text” making appointment scheduling convenient.

• Well-Organized Header: The header layout is clean but packed with value. It guides users to key service pages, outlines specific dental issues treated, and offers a direct path to learn more about Dr. Chad Bowles and his approach to care.  

• Informative Footer: The website’s footer is designed to build trust. Along with essential links and contact details, it connects users to patient reviews on Google, Yelp, Facebook, and Healthgrades. This transparency reinforces the practice’s strong reputation and helps convert visitors into patients.

Bowles Dental’s site is warm, informative, and built to guide users smoothly from landing to booking with minimal friction.

4. Tend

Tend is a modern dental studio reimagining oral care with a patient-centric approach, offering services from preventive cleanings to cosmetic dentistry.  

What We Love

• Homepage: The homepage greets visitors with a clean design, featuring a concise headline and a clear call to action, setting a welcoming tone. There’s also a video showcasing real consultations, demonstrating the dental experience and easing potential patient anxieties.

Services are also clearly presented, allowing visitors to understand offerings without unnecessary jargon.

• Streamlined Header Navigation: The header provides clear links to services, locations, and membership options. Users can easily explore these links to know more about the practice.  

• Informative Footer: The footer also includes essential links, contact information, and social media icons, ensuring visitors can easily connect and find necessary details.

• Social Proof: Tend included curated reviews of previous clients from Google and Yelp on the website’s homepage. These help build credibility and trust with potential patients.

Tend’s website blends modern aesthetics with user-friendly navigation, creating a refreshing and trustworthy online presence.

5. Grand Street Dental

Grand Street Dental, led by Dr. Jennifer Plotnick, is a Brooklyn-based practice that reimagines the dental experience by blending patient comfort with aesthetic excellence.  

What We Love

• Minimalist Design: The website’s homepage showcases a minimalist aesthetic with abstract shapes, stunning photography, and calming colors, creating a serene and inviting atmosphere. 

It also includes a brief overview of services provided with direct links for those seeking more detailed information.

• Functional Header: The header includes essential links, contact icons, and social media, neatly wrapped up in the same elegant design language.

• Rich Social Proof: The site effectively builds trust through:​
  • Patient Stories: Real-life experiences shared by patients, highlighting satisfaction and positive outcomes.​

• Before and After Gallery: A dedicated section displaying transformative results, showcasing the practice’s expertise.

• Clinic Interior Photos: Images of the thoughtfully designed clinic interior, with a link to their Instagram page for a deeper visual insight.​

Grand Street Dental’s website masterfully matches minimalist branding with comprehensive content to give visitors a clear and engaging glimpse into their patient-centered approach.

6. Zen Dental Studio

Zen Dental Studio offers a modern, calming dental experience in San Francisco and Mountain View, California, providing restorative, preventative, and cosmetic treatments to keep your teeth safe and healthy. 

What We Love

• Inviting Hero Section: The homepage greets visitors with a clean design, featuring a concise headline, short description of Zen’s unique service proposition (USP), and clear calls to action like ‘Book Now’ and ‘Call Now’, making appointment scheduling straightforward.

• Visual Tour of the Clinic: For potential clients curious about what the clinic would look like, Zen integrated high-quality images of the clinic’s interior to provide a virtual tour. Patients can now know what to expect when they come in for their first consultation. 

• Comprehensive ‘How It Works’ Section: A dedicated section on the homepage explains the patient journey, from booking to treatment, simplifying the process to new clients and setting clear expectations.
• Extensive Footer: The footer is packed with essential links, including contact information, service details, and social media profiles, ensuring visitors can easily find pertinent information.

• Authentic Social Proof: Zen featured client reviews from Yelp and Google, ensuring the website builds trust by showcasing real patient experiences and satisfaction.

Overall, Zen Dental Studio’s site stands out with its warm, earthy aesthetic and clear structure. It invites visitors in, answers questions upfront, and makes next steps effortless.

7. The Tooth Co.

The Tooth Co. is a design-forward dental studio in Irvine, California, delivering concierge-style care with a focus on patient comfort, technology, and aesthetics.

What We Love

• Overall Design: The site uses a clean, minimalist layout with a calming palette and a distinctive typeface, giving it a refined, boutique feel. 
• Homepage: The website’s homepage includes a lot of valuable information to help visitors understand the practice and its offers.
  • Hero Section: There’s a video walkthrough of the patient experience, offering a clear, welcoming first impression.

• Key Service Description: Users can read through brief, jargon-free summaries highlighting the studio’s specialties with links to learn more from the homepage.
• Contact Form to Book: There’s also an embedded form that encourages immediate booking and simplifies conversion.

• Header: The website’s header is compact and functional. Navigation is easier from here, with quick links to services, a bold call to action, and the phone number for easy contact.

• Footer: The footer is also packed with valuable information, including the list of office hours, contact information, and social media links, all presented in a clean, accessible format.

• Social Proof: The Tooth Co included a dedicated gallery of before-and-after photos on its website called “the Smile Gallery.” This visually reinforces the quality of care it offers and the successful outcomes it’s recorded. 

The Tooth Co.’s website is polished and purposeful, balancing sleek design with clear communication that puts patient experience first.

8. DNTL Bar

The last dental website on our list is DNTL Bar’s website. DNTL Bar is a sleek, full-service dental studio in New York City, designed for busy professionals who want convenience, comfort, and top-tier dental care, all in a spa-like setting.

What We Love

• Homepage: The bold black-and-gold palette sets a luxe tone, with a striking hero section, a simple CTA, and a video that walks users through the full in-clinic experience.

• Footer: While the header is basic, DNTL packed its website’s footer with key information like address, email, phone number, social media links, and policy pages links. This makes it easy for users to get in touch or stay connected. There’s also a bold CTA button encouraging readers to book now. 

• Social Proof: Includes authentic visuals of the staff and space, plus reviews from real clients that reinforce the brand’s modern, transparent approach to dental care.

Overall, DNTL Bar’s site mirrors the in-office vibe: high-end, no-nonsense, and built entirely around the patient’s experience.

Hire the Specialists at Clio to Build Your Dental Website

The best dental websites are strategic tools; they attract the right patients, showcase your expertise, and make booking effortless. We’ve highlighted great examples, and now it’s your turn to build a site that works just as hard.

At Clio, we specialize in custom, responsive WordPress websites for dental and medical practices. Our team designs fast, SEO-optimized sites that reflect your brand and convert visitors into bookings. With experience across healthcare niches and a strong focus on performance, we know what it takes to grow your online presence.

Ready to get started? Contact us today!

Website ROI shows how well your website performs against the money you’ve invested in it. This guide breaks down how to calculate ROI, what to track, and how to boost results through clear goals, better performance, and data-driven decisions. Whether you’re running an eCommerce store or a service-based business, these strategies are helpful. For more practical tips and expert insights, check our blog.

Learn How to Turn Your Website into a Powerful Business Asset

A visually impressive website is great, but if it’s not generating leads, sales, or efficiencies, what’s the point? Website ROI, or return on investment, measures how effectively your website drives results compared to what you’ve invested in building and maintaining it.

Understanding website ROI helps businesses make smarter decisions about design, marketing, and ongoing improvements. But this is only attainable when it’s properly measured—a challenge many businesses face today.

In this Clio article, we break down what website ROI is, how to calculate it, and what practical steps you can take to improve it. This guide is designed to help you get more value from your website.

Why Listen to Us? 

At Clio, we specialize in web design, development, and maintenance. With over 15 years of experience and a track record of helping 300+ businesses grow online, we understand how critical a positive website ROI is to long-term success. 

We’ve supported clients across industries by delivering strategic, results-driven website improvements that consistently boost performance.

What is Website ROI?

Website ROI (Return on Investment) is a measure of how much value your website generates compared to the amount you spend on it.

Expenses typically include upfront design and development costs, ongoing maintenance, and marketing efforts. Value, in this context, includes leads generated, sales made, time saved, and improvements in customer engagement or brand visibility.

A positive ROI means your website is delivering measurable results that contribute to your business goals, while a negative ROI indicates your site isn’t pulling its weight and may be costing more than it returns. 

Understanding these variables helps you pinpoint where your website is performing well and where there’s room to improve.

Why Should You Evaluate Your Website ROI? 

​Evaluating your website’s return on investment (ROI) is important for several reasons:​

• Informed Decision-Making: Understanding your website’s ROI helps you assess its effectiveness as a marketing tool, guiding strategic decisions to enhance performance.
• Resource Allocation: By analyzing ROI, you can identify which aspects of your website are delivering value and which aren’t, allowing for better allocation of resources. ​
• Performance Evaluation: Regularly assessing ROI enables you to monitor your website’s contribution to business goals, ensuring it remains aligned with your objectives. ​
• Budget Optimization: Evaluating ROI ensures that your website justifies its costs, helping maintain a balanced marketing budget. 
• Competitive Advantage: Regularly assessing ROI allows you to identify opportunities for improvement, keeping your website ahead of competitors. ​

Overall, determining your website’s ROI is necessary for optimizing its performance, ensuring efficient resource use, and achieving your business objectives.

How to Calculate and Evaluate Your Website ROI

1. Determine the Cost

To evaluate your website ROI, the first step is understanding your total investment. This goes beyond the initial build, it includes everything that keeps your site running and performing over time, such as: 

• Design and Development Costs: Initial design costs can vary based on the complexity of your website. For example, simple websites may cost between $2,000–$5,000, while custom websites with more complex features can range from $10,000–$50,000 or more. These include:
  • Website design and development
  • Branding and visual identity
  • Copywriting and content creation
  • Project management and consultation

These are one-time investments, but they lay the foundation for how your site looks, feels, and functions.

• Ongoing Website Maintenance: Websites require consistent upkeep to remain secure, fast, and effective. These recurring costs typically range from $500–$2,000 annually and they help avoid downtime or performance issues. Consider:
  • Web hosting and domain renewals
  • Plugin and software subscriptions
  • Regular content updates
  • Security patches and bug fixes
  • Technical support or developer retainers
• Other Marketing & SEO Expenses: To ensure your website drives traffic and generates revenue, ongoing marketing and SEO efforts are essential. These SEO services and digital marketing range from $500–$5,000 per month, depending on the business’s needs. These expenses may include:
  • SEO services and keyword research tools
  • Paid advertising (Google Ads, social media)
  • Content marketing and blog strategy
  • CRM tools, email platforms, and analytics software

These ongoing efforts help drive traffic, improve user experience, and ultimately contribute to revenue.

For example, let’s say you spent $6,000 on initial design and development, $150/month on maintenance and hosting, and $500/month on marketing and tools. That brings your annual website investment to:

• Design: $6,000
• Maintenance: $1,800 ($150/month × 12 months)
• Marketing and Tools: $6,000 ($500/month × 12 months)
• Total: $13,800 per year

And let’s say your website generates $28,800 in revenue in one year.

• Calculate ROI:
  ROI = (Revenue – Investment) / Investment × 100
  
  ROI = ($28,800 – $13,800) / $13,800 × 100 = 108.7%

This means your website is returning 108.7% of the amount you’ve invested, which shows that your website is performing well in terms of ROI.

2. Determine the Website Revenue

To calculate website ROI, you need to understand how much revenue your site brings in. This varies depending on your business model. eCommerce websites can track direct sales, while service-based businesses often focus on lead generation and indirect conversions.

Here are the key website activities and metrics to track in this step:

• Track Website Traffic: Traffic is the foundation of ROI. Measure total visits, traffic sources (organic, paid, direct, social), and user behavior (what pages they engage with and for how long). Tools like Google Analytics, Plausible, or Fathom can provide these insights.

NOTE: High traffic alone doesn’t guarantee high ROI, but it sets the stage for conversions.

• Track Leads: Leads are potential customers who take action, such as filling out a form, booking a consultation, or starting a free trial. Identify where these leads originate, blog posts, landing pages, or contact forms. 

This data is often available in your CRM (like HubSpot, Zoho CRM, or Google Tag Manager).

• Track Conversions: Conversions happen when leads become paying customers. For eCommerce, this means completed purchases. For service businesses, it may be a signed contract or subscription.
• Calculate Your Closing Ratio: Your closing ratio is the percentage of leads that convert into customers. It ties website activity directly to actual revenue.

Closing Ratio = (Closed Deals) / (Total Sales Leads) X 100

Example:  If your site brings in 3,000 visitors per month and 2% convert into leads, that’s 60 leads per month (3,000 × 0.02). Over a year, that’s 720 leads. If 10% of those leads become customers, you’ll close 72 customers annually.

3. Pricing Overview: What Does a Website Really Cost?

Pricing Models and Packages

Here’s an example of different pricing packages for website projects:

• Small Business Package ($3,000–$6,000): Basic design and development with minimal custom features and essential SEO.
  
• Medium Business Package ($10,000–$25,000): Custom design, advanced SEO, integrations (CRM, email), and monthly maintenance.
  
• Enterprise Package ($50,000–$100,000+): Full-scale custom design, complex features, high-level SEO, and ongoing strategic digital marketing support.
  

Customizable Options

Consider customizing your package based on business needs. For instance, you can add extra features like eCommerce, multi-language support, or advanced analytics at an additional cost.

4. Industry ROI Benchmarks

It’s important to measure your website ROI against industry standards to gauge its effectiveness. For example:

• E-commerce websites: Typically aim for a 200% ROI or higher, due to the direct revenue generation model.
  
• Service-based businesses: Aim for a 100% ROI, with more focus on lead generation.
  
• Content-driven websites: Can expect variable ROI depending on their focus, but aim for positive ROI through indirect conversions and advertising.

But here’s the catch…

A positive ROI is only part of the picture. To truly understand your website’s performance, compare it against industry benchmarks.

For example, if similar businesses average a 150% website ROI, and your website’s ROI is only 100%, it indicates that there’s still room for growth.

Remember: Benchmarks vary widely by industry, so it’s important to do your research. If your ROI is lower than expected, improving conversion rates, enhancing content, or adjusting your digital strategy could help you close the gap.

5. How Much Should You Invest for Maximum ROI?

As a general rule of thumb, businesses should allocate around 5–10% of their annual revenue to website development, marketing, and maintenance, depending on their business type and goals. This ensures that your investment in the website matches your revenue-generating expectations.

Best Practices to Improve Website ROI

Start with Clear Goals

If you don’t know what success looks like, you won’t know if you’re hitting it. Define specific website goals tied to business outcomes: 

• Do you want to generate leads? 
• Do you want to increase eCommerce revenue? 
• Are you looking for more visibility? 
• Do you want to grow your email list? 

Make sure those goals are measurable and trackable.

Monitor Performance Consistently

Keep an eye on the technical side of your website. Slow page speeds, broken links, or frequent downtime can quietly erode trust and hurt conversions. Use tools like Google PageSpeed Insights or uptime monitors to flag issues before they become revenue blockers.

Refine your Sales Funnel

Map out how users move from first visit to conversion. Where are they dropping off? Which steps take too long? Streamlining your funnel whether through better CTAs, simpler forms, or clearer navigation can improve ROI without increasing traffic.

Use Data to Guide Decisions

Don’t imagine what’s working and what’s not. Use analytics to understand user behavior, traffic sources, and conversion paths. Look for patterns in what pages or campaigns lead to results. With the right insights, you can double down on what’s effective and refine what’s not.

Keep Content Aligned with intent

Your website content should speak directly to your audience’s needs and search intent. Outdated or generic content won’t convert. Regularly update pages, refresh blog posts, and align your messaging with what your users are actually looking for. This helps with both SEO and engagement.

Use A/B testing

Small changes can lead to big results, but only if you know what’s working. A/B testing allows you to compare two versions of a webpage, headline, CTA, or layout to see which performs better. Regular testing helps you make informed design and content decisions that directly improve conversions and boost ROI.

Work with an Experienced Partner

Improving ROI isn’t just about guesswork, it’s about knowing what to measure, what to tweak, and how to make your website work harder. If you find the process complicating, you can hire a professional to help out, whether a freelance web developer or a web development agency. 

For example, Clio Websites is a full-service web development agency that designs, optimizes, and maintains high-performing websites for businesses across different industries. We implement results-driven strategies to optimize performance and conversion, turning websites into real growth engines for our clients. 

Drive Business Success with a High-Performing Website

Website ROI is more than a number, it reflects how well your site supports your business goals. From tracking conversions to uncovering hidden value like time savings, ROI shows what’s working and where improvements are needed.

If your current ROI isn’t where it should be, it might be time for a change. Clio Websites can help you optimize your website to deliver more value, improving user experience, increasing conversions, and ultimately boosting your ROI. Starting fresh or refining an existing site, we focus on building websites that are not only visually appealing but also engineered to drive tangible business results.

Let’s make your website work harder for you. Contact us today to explore how we can help you achieve your goals!