Posts tagged calgary ecommerce

In today’s world of up and down economies, any Calgary web design firm will tell you that it’s increasingly harder each day to run a retail business in the traditional sense.

A Time For Change…

Speaking from my own retail experience, I’ve seen consumers change shopping habits, advertising methods change and the need for business’ to update how they approach their core business practices.  For example, years ago a retailer would succeed over another if their Yellow Page advertising print ad was larger than the next – or a larger store with more staff would triumph over a smaller store without as much resources.  Fortunately, times have changed – and those business’ not keeping up with the times have seen sales slump or have even disappeared all together…

So the big question that all business owners needs to ask themselves in order to succeed in this day and age:

How do I keep and get more customers, advertise my product offering better while keeping my costs low?

… Develop a website featuring e-commerce!

Your website can be your best “salesperson”, your most efficient “marketing manager”, and your most professional “customer service rep” for a fraction of what you pay now and your Calgary web design firm can help you build your e-commerce solution.

Ask yourself the following questions:

1. How much unnecessary commission do you pay out each year?
2. How much do you spend on ineffective advertising each year?
3. How much do you spend on order processing and tracking each year?
4. How much do you spend on customer service and client interaction each year?

Yes – websites can replace staff, but in most cases the most successful sites perform the tasks that don’t require human interaction freeing up your staff to do the tasks that generate revenue for the company.

Ecommerce websites are not only for large corporations; small and medium size businesses can now afford to capitalize on today’s technology to improve sales, reduce costs, and connect globally to new and existing clientele.

~ Inventory Management
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The key to a successful Ecommerce Website is convenience for both your customers and staff. How efficiently an order is entered, processed and delivered is the measuring stick for customer satisfaction which in turn results in repeat business.  Display product that you have both in stock, but also can easily order for customers and expand your product offering without sitting on expensive loads of product! Or unload product you don’t have a local market for and recover some of your costs!

~ Customer Management
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Our Ecommerce sites allow clients to easily navigate through items, add them to their shopping cart and pay using a number of methods. Once the purchase has been made, your online shop stores the transaction and alerts the appropriate person(s).

~ Order Processing
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Track orders through all stages from purchase to after sale follow up. Easy interfaces allow you to provide your customers order updates online via automated email.
Reduce administrative time and costs by printing invoices, packing slips and shipping labels.

Creating an ecommerce site (or adding one onto your already successful website) allows your products & services to reach even further online and increasing your revenue without breaking your budgets. After all though, if your customers are online (and more importantly – your competition is online selling), you’re probably loosing out on customers and sales! Lastly, one thing I’ve noticed with ecommerce sites – you’ll be amazed at how much local traffic will come to your location *just because they were enticed by your site! Just ask your customers how they heard about your shop when they come in – their answer may very well surprise you!

Interested in getting going with a Calgary ecommerce initiative like adding some online ecommerce sales to your site? Call our Calgary Web Design team today and we’d be happy to get you up and running quickly!