Each year, thousands of businesses hire online marketing consultants. They want help growing their businesses—but most have no idea what to look for.
You deserve to know the exact process you should use, both to select and work with marketing agencies. You’re seeking results, so we’ve written this article to answer some of the most common questions about choosing the right agency for your business.
When you’ve finished reading, you’ll know exactly what to look for and what questions to ask.
First and foremost, you should expect a Calgary online marketing consultant to have an effective plan.
This means that they need to understand your target audience, the key areas in which you want to improve your business, where the opportunities for the greatest returns are, and how they’re going to reach those goals.
Your marketing consultant can:
- Audit your website for any technical or security issues;
- Solve those technical issues for you and provide recommendations on how to prevent problems like these affect your marketing performance;
- Create a robust content marketing plan that can increase your reputation in front of your audience and boost organic rankings.
When you choose an online marketing consultant that provides all these services, you can feel confident that they’ll be focused and ready for marketing campaigns to boost your ROI. They should also when you might need additional help or support within your business team (especially for any IT-related projects).
Any good professional relationship should be established through a foundation of trust. When you’ve done your research, know what questions to ask, and like the answers you’re getting from an online marketing consultant, you’ll feel better about who you’ve chosen to work with.
When the professional relationship feels right, you’ll have a better chance of liking the outcome of the projects you work together on, and that’s a win for everyone involved.
SEO Website Audits
If you were going to undergo a surgery, your doctor would likely want to make sure that you were healthy before you went in for the procedure. Similarly, any reputable online marketing consultant will want to make sure that your website is healthy before starting a marketing campaign.
Website audits are essential for improving the efficiency and visibility of a website. As part of regular website maintenance, a website audit presents a business with an exceptional opportunity for online growth. We use industry-leading tools like semrush and ahrefs to perform audits. These audits generate actionable advice to help improve SEO results.
Businesses conducting such audits often reap the rewards of search engine ranking improvements, increased traffic, and improved online visibility.
Many of these technical challenges can be resolved by harnessing the expertise of an online marketing professional. True professionals have time-tested experience in the field of digital marketing and SEO services. They’re capable of analyzing and improving their clients’ websites, presenting them with an opportunity for growth.
How do you choose the right marketing consultant, though? Start by asking these questions.
- Do you have experience in a similar niche?
- Who do you need to collaborate with from my team?
- How long does it take to run a website audit?
- What’s the plan for solving the issues we uncover?
How to Pick the Best Calgary Technical SEO Services
If you uncovered technical issues through the technical audit, you’ll first want to understand these issues clearly. Next, it’s time to develop a solid plan for solving these problems.
An online marketing consultant will present a timeline and a plan to you. They should guide you through the entire process, and implement the changes for you.
In regards to technical SEO, an online marketing consultant will consider both usability testing and increased rankings.
Usability testing
Web design has evolved significantly over time. It isn’t just about simple layouts with a splash of color and unique designs. Now, a web page isn’t just about aesthetics—it’s about performance, too.
You want a Calgary marketing consultant who knows that web design is about more than just appearance. Your site needs to tell visitors what your business does, how you operate, and what value you have to offer.
Increased rankings
SEO is changing and evolving every day. There’s more to it than just changing a few meta titles, putting together a bit of content, and indexing your website. Each day, the algorithms get more complicated, and the competition gets stronger. It’s much more difficult to get results than it was just five years ago.
As a result, it’s more important than ever to make sure that your online marketing consultant understands how SEO works.
How to Choose a Calgary Content Marketing Consultant
Website audits aren’t just technical, they can also uncover content opportunities.
Most marketers claim that content is still king—and they’re right.
A sizable share of consumers prefer traditional consumption of content over newer methods like curation and social media. Also, most businesses prefer to talk about content marketing as a single project or campaign as opposed to an integrated tactic for community building that nurtures lifelong loyalty.
A qualified online marketing consultant will know how to build the right content marketing campaign, and will have an understanding of the niche and location you’re operating in.
Success isn’t a quick win. It’s about consistency and a solid strategy. Your consultant should be willing to take time and carefully plan your content to create long-term results. Quick solutions might be satisfying, but could also backfire.
A Calgary online marketing consultant should:
- Make use of your Analytics data.
- Many bloggers run their blogs on WordPress (see Why WordPress is The Best Platform for SEO). It’s a great platform that makes it easy to create a website and publish content on the net. It’s also extremely easy to install Google Analytics on it. With the data you get, you can find out which content performs best, and what the content gaps are.
- Understand search intent.
- Keyword research is knowing what your audience is looking for and what Google returns for that specific result. A good consultant will know the difference between an informational and purchase-based intent.
- Study your competitors.
- Competitor research is important because it helps you to make better-informed decisions for your content marketing strategy. When you keep an eye on your competitors’ content, you can figure out what projects they are working on and how you can prepare your next article.
Calgary Online Marketing Consultant Conclusion
Partnering with the right marketing consultant is essential to your company’s success. Just like any other partnership, both parties need to win—otherwise it isn’t a great partnership.
Great partnerships between a Calgary online marketing consultant and their client are built on foundations of mutual trust, open communication, and agile execution.
If you have limited time or resources to invest in your marketing campaigns, a partner who can bring best-in-class digital expertise will be extremely beneficial.
Even if budget isn’t an issue for you, a professional partner can bring skills and experience that simply aren’t available in-house. Contact us to find out more.
How to Choose a Calgary Online Marketing Consultant FAQs
1. What does a Calgary online marketing consultant actually do?
A qualified consultant helps you grow your business by identifying opportunities, building a strategy, and executing key digital marketing tasks—from technical audits to content planning and performance tracking.
2. What should I look for in a marketing consultant?
Look for someone who asks smart questions about your business goals, understands your niche, and can clearly explain their approach. They should offer a specific plan—not just vague promises—and be transparent about timelines and collaboration.
3. Do I need to fix technical issues before launching a marketing campaign?
Yes. Technical problems on your website can undermine even the best marketing efforts. A good Calgary consultant will start with a full audit, resolve issues, and make sure your site is ready to perform before pushing forward with campaigns.
4. How involved do I need to be in the process?
Expect to stay in the loop, especially at the beginning. Your consultant may need access to your website, input on goals, or introductions to your internal team. But once a plan is in motion, a good consultant should take the lead.
5. How do consultants approach content marketing differently?
A strong consultant won’t treat content like a quick-fix blog post. Instead, they’ll develop a long-term strategy, built around your audience, search intent, and performance data. The goal is consistent, measurable growth, not just traffic spikes.
6. Why does location matter when choosing a marketing consultant?
Working with a Calgary online marketing consultant can offer real benefits—they understand the local market, regional trends, and your competition. That local insight can sharpen your strategy and give you a leg up.
7. How can Clio help?
Clio offers personalized support as your Calgary online marketing consultant. From technical audits and content strategy to hands-on implementation, we help businesses grow with smart, scalable marketing solutions. We’re local, experienced, and focused on results—get in touch to see how we can support your next stage of growth.
