Whether your business is small or large, just starting out or well-established, a website helps you expand and gain visibility in the vast assortment of online brands. Think of a website as your slice of digital real estate. We’ve written this article to help you better understand how a website can help you grow your business.
Designing and building your website can certainly be challenging. It’s completely normal to feel a little lost when you’re making all the choices that need to be made. We understand that small business owners have a lot on their plates, but don’t let your website hold you back.
Your website primarily serves the purpose of communicating your business message and engaging with both existing customers and potential prospects—but where do you start building your business online?
Creating a Website with WordPress
Back in the early 2000s, WordPress started off as a blogging platform. Since then, it has grown to power over 40% of all websites on the internet. WordPress is a content management system (CMS) that offers functions tailored for blogging and e-commerce.
Grow Your Business with WordPress
Since its release in 2003, WordPress has been the go-to platform for companies and corporate users alike.
Is it the right solution for your company? It’s a standard CMS that will allow you to build a wide variety of websites. Does your company need all those features, though? The answer will vary based on your situation.
Think about your website like an online shop window. If it’s cluttered, messy, and overall full of junk, you won’t attract many users.
Just like a physical shop, you’re displaying your products or services and will want to make them stand out and look their best. You only have one chance to make a good impression on potential clients.
WordPress can certainly be your go-to tool for building your brand—it’s relatively easy to use, and also highly customizable.
Here’s a summary of some of its most valuable features:
Plugins
From SEO to contact forms and your own CMS, WordPress offers a wide range of helpful plugins. Since they can be added directly inside your WordPress dashboard, these plugins are easy to install and to work with. High-quality plugins offer value because they can make you a better website developer, and offer your customers a better browsing experience on your website.
Themes
Depending on the nature of your business, you may be able to get most of what you need through one of the free default themes in WordPress. We’re thinking specifically about small businesses and nonprofits as businesses that would fit this niche.
However, if you’re trying to differentiate yourself from the competition and work with a premium theme from Elegant Themes or StudioPress, you’ll need to understand a few additional steps. These include learning how to install and use child themes.
Having a great WordPress theme is really just the beginning: There are still many technical aspects to keep in mind. These include plugin compatibility, usability, security, and beyond.
If you’re considering upgrading to a premium WordPress theme, it’s always wise to choose a theme with positive reviews. Generally, highly-rated WordPress themes offer better customer support, and are frequently updated to fix bugs and security issues.
Great for SEO
WordPress architecture allows search engines to crawl and index your website, helping with SEO. Take full advantage of this structure when designing your website.
Since it provides a genuine CMS that lets you create custom pages and post groups, you’ll find you’re able to effectively leverage HTML, CSS, and JavaScript.
Using WordPress plugins as a starting point allows you to edit every aspect of the plugin code with ease. This ranges from changing meta tags to editing your tobots.txt files and sitemap.
The sky’s the limit for how much you can customize your website. Some plugins incorporate advanced features like instant uploads from a camera to a WordPress blog, or the ability to automatically publish articles from WordPress-based websites to an array of social media platforms.
Sharing content has never been easier!
At Clio, WordPress Is Our Bread and Butter
Are you looking for a WordPress support company or web development company to help you with your project? Clio Websites has been helping both clients and website designers for almost two decades. We’ve got a proven track record, and would be happy to help you every step of the way.
Clio offers WordPress web design as well as support and maintenance services.
Publishing Content on Your Website
Your website helps make your business more visible through the use of content. Content then helps you rank with search engines.
What does it take to ensure that your content is readable, informative, and relevant to your audience?
This is where content SEO comes in. It means improving the search visibility of your content.
It can range from creation, distribution, and promotion of relevant, high-quality content to attract more visitors to your website.
In order to understand how to create content that outranks what your competitors are creating, you’ll need to understand what Google specifically considers quality content. Also, you’ll need to know where it helps a website rank higher in their search engine results pages (SERPs).
Having a beautifully designed website and excellent marketing strategy isn’t enough to achieve high rankings. You’ll want to create content that is of excellent quality and well-written, while including your most important keywords and phrases.
Take time to do your research. When you understand what your audience is looking for and searching for in various search engines, you can then work to create content around those keywords.
Interlink your articles and mention highly authoritative external resources—it’ll give you better chances to rank higher on Google.
Leverage Local SEO
When your business market is local, and you’re specifically targeting customers in your region, you’ll need to optimize your website for local SEO.
Local SEO is a critical step in online marketing. Unfortunately, it’s often overlooked or executed incorrectly.
Nowadays, local SEO isn’t just something businesses do to keep up with industry standards. Rather, it’s a crucial step that can generate leads and brand awareness. Your products and services have the chance to stand out from around the corner, across town, or even across the country!
Think about it like this. If you own a restaurant in Calgary and aren’t optimizing for local search terms related to your business like “best pizza in Calgary,” you’re essentially planning to fail.
When you don’t optimize for local search terms, it’s like being a fisherman who’s been offered a bigger net but said “No thank you, I don’t want to catch more fish.”
Your competitors are using local SEO optimization and throwing out a bigger net—don’t let them outrank you simply because you don’t want to take the time to explore local SEO optimization. It’s a powerful tool that isn’t out of your reach. Check out our SEO services article for more ideas.
Conclusion
In today’s deeply digital world, it’s absolutely crucial to have a website for your online business.
A website is a mark of trust that leads a prospect to become a customer. A website can also be the difference between an online and offline lead, since it can house your entire business portfolio on one platform. Your platform can then inform customers to contact you via phone or email, establishing a connection.
It’s easy to think that because your business competitors have websites, you need one too. It can feel like just having a website can make your business seem like a major player in your industry.
While this is true, it isn’t just competitors that you should be thinking about. Anyone who’s looking for the products or services you offer could visit your website. You could be missing out on how a website can help you grow your business if you don’t already have one. Contact us today, and let’s fix that.
How Clio Can help you grow your business
Clio Websites is a full service website design agency in Calgary. We’ve been developing and maintaining WordPress websites since 2011.
We’ve got vast experience in responsive website design, website maintenance, WordPress development and support, and online marketing. Clio offers free consultations, and free website evaluations. We are always available to answer any questions you may have, so please contact us to find out more.
What Sets Us Apart
Clio offers interest-free payment plans and we receive glowing reviews from our clients. We’re different from our competitors—Clio Websites:
- Is a premier Calgary web design company with WordPress expertise
- Has years of experience helping small businesses achieve their online goals
- Has a very high customer satisfaction and retention rate (over 98%)
- Spends the time to understand your business needs and requirements
- Prides ourselves on the quality of service we provide to each and every client
- Is responsive and won’t leave you hanging for days when you need support the most
- Creates custom websites for each project to separate you from your competition
How a Website Can Help You Grow Your Business FAQs
1. Why does my business need a website to grow?
A website acts as your digital storefront—it builds trust, improves visibility, and allows potential customers to discover your products or services 24/7. It also gives you control over your brand’s story, offerings, and customer experience.
2. How does content help grow my business online?
Publishing high-quality, keyword-rich content helps improve your site’s SEO and increases your visibility in search engines. When your content matches what people are searching for, it attracts more organic traffic—and more potential customers.
3. What role does WordPress play in business growth?
WordPress is a powerful, user-friendly platform that lets you build customizable websites with strong SEO architecture. With access to thousands of themes and plugins, WordPress can grow with your business—from basic websites to full e-commerce stores.
4. Can local SEO really make a difference for my small business?
Yes! Optimizing for local SEO helps customers in your area find you online. If you’re not targeting location-based keywords (like “best pizza in Calgary”), you’re missing out on valuable traffic from people ready to buy nearby.
5. What’s the connection between website design and business success?
A clean, professional website creates a strong first impression. When your site is fast, mobile-friendly, and easy to navigate, customers are more likely to trust your brand and take action—whether that’s making a purchase or booking a call.
6. How can a website set me apart from my competitors?
Your website gives you the opportunity to showcase what makes your business unique—through design, messaging, and functionality. While others rely on third-party platforms, your site acts as a central hub that supports long-term growth and brand authority.
7. How can Clio help me grow my business with a website?
Clio Websites specializes in custom WordPress design, responsive layouts, SEO strategy, and website maintenance. We’ll help you create a polished, high-performing site that brings in traffic and converts it into real business. Plus, we offer free consultations and flexible payment plans. Please contact us to find out more.
