So you’ve just finished writing a brand-new blog post or landing page for your website. First of all, congratulations! It’s a great first step, but you should know that it’s only part of the puzzle. Don’t forget that promoting a website and content to potential users and clients is equally if not more important.
You’ve probably noticed the world slowly but surely transitioning to an online experience. As that transition has been taking place, new forms of promotion have become more popular. While companies previously were forced to rely on TV commercials and billboards as for advertising, those aren’t the only promotional options available anymore.
As the digital experience has become more prevalent, it’s become a space for a broad spectrum of advertising opportunities. You probably are looking for affordable ways to reach your audience, as a small business owner.
When you’re trying to share what you have to offer and get new customers excited to connect with your business, online promotion may be the answer to your needs. In this article, we’ll share some easy ways for you to promote your business or website online.
Use Social Media to Promote Your Content
Chances are good that you already use social media personally. Did you know that social media is also one of the fastest and easiest ways to promote a business or website? Creating a social media account is inherently free, allowing easy access to all, including you!
It’s highly likely that your customers are already spending much of their free time on these social media platforms. You can easily join all the modern companies and brands that are already present on social media. Knowing that your potential customers are already engaging with these companies and brands, it’s easy to see that this is a great way to connect with your own audience, too.
You can easily establish a social account for your business, but it’s going to take more than just making a page. By taking the right steps, social media accounts can help you connect with a huge audience. When you understand what social media spaces will be the best fit for your business, you can better connect to new customers and promote your content.
If you’re an Instagram user, you’re probably already familiar with hashtags. Using hashtags makes it easier for your audience to find you while they’re scrolling, by making your tagged content more likely to show up if it aligns with their interests and content they already follow. This can be a great opportunity to connect with potential customers who are already looking for content or products just like yours.
First impressions matter on social media, just like they do in face-to-face business interactions. When promoting your business on social platforms, you’ll want to make a professional-looking account that accurately represents your brand. Begin by learning how to create a clean social media profile picture.
You’re looking to connect, and your audience is looking for engaging content. By sharing interesting content that includes advertisements, informational pieces, staff pictures, and other fun invitations to engage, you’re opening the door to conversations and connection. When your audience reacts, comments, or messages your brand, keep the spark alive by being quick to respond back.
Create Unique Content to Make Your Website Easier to Find
You’re a creative person—it makes sense, since it takes creativity and drive to make a small business work! Promoting your website or business is key, and a major part of that can happen through unique content creation. The more content you add to your website, the more opportunities you create to be found by those seeking content or products like yours.
Taking the time to create different pages on your website will make it easier for you to reach your audience quickly. Creating different pages on your website, making blog posts, and getting links to your content will all help. You’ll want to be sure that the content you create is high-quality and on-brand, however. Just creating a lot of content doesn’t matter if it’s scattered, poorly crafted, or reflects badly on your brand.
When people see good content on your website, they’ll be more interested in exploring your brand and linking to your website. More time spent exploring and more links to your website translates to better visibility and more chances to connect with potential customers and make sales. When you invest in quality content creation, you’re opening the door to a more successful future as a business.
Use Search Engine Optimization to Widen Your Reach
These days, almost everyone has at least heard of search engine optimization, or SEO—but what exactly is it? Simply put, it’s a popular marketing term that means designing your content to appeal to search engines. When people are online looking for businesses like yours, they’ll usually type related searches into the search bar. With that in mind, your goal is to create content on your page that appeals to the interests of search engines.
Think about how you search for information. Maybe you’re in a new town looking for a place to have lunch. You don’t really care what type of food it is, but you’re looking for the best this place has to offer. You may end up searching for something like “Best restaurants near me.” Search engines now are looking for not just restaurants, but top-rated restaurants, based on reviews and mentions of things like “Voted Calgary’s Best Sandwich Shop Five Years in a Row!”.
Search engines have different criteria they’re seeking when weighing out where a website will rank in a search. You’ll want to understand their credibility standards, and align your website to be as credible as possible. By using targeted keywords in your content, offering speedy load times, and getting your content shared on social media platforms, you’re boosting your visibility and credibility.
Another key part of getting your content ranked is getting back links to your content. Links between websites represent votes of confidence. When high-quality brands promote each other, it increases their visibility. Like in the example where we talked about searching for a restaurant, it’s a lot like asking a friend for their recommendation. Trusted links network like trusted peers—quality peers don’t give bad recommendations, and quality links don’t trace back to poor-quality content.
All of these different factors can help build credibility for your website. When your website is full of quality content, good searchable terms, and getting the visibility to be back linked, Google and other search engines are going to feel more “comfortable” recommending your content and helping you be more visible.
Use Paid Advertisement to Promote Your Business
Maybe you’re in a position where you want guaranteed promotion. In this case, paid opportunities are always an option. Many social media sites and other popular websites offer paid promotion packages. When you’re trying to promote a website, they’re guaranteed to get you in front of an audience very quickly.
Pricing of these packages varies widely, which means that you’re very likely to find a package that fits your marketing budget. In fact, most sites even offer promotions that are dependent on range. Range-dependent marketing is neat because it allows you to choose the size of your marketing bubble, allowing you to emphasize your local market, or promote on a wider scale.
Paid ads guarantee that you’ll quickly and efficiently receive traffic to your website. If you aren’t sure where to start your ad campaign, Clio can help. We’ll help you set up your ad campaign, and target the correct keywords to generate leads for your products or services.
How Clio Can Help with Promoting a Website
It can feel overwhelming to consider all of the factors that impact promoting a website or business online. The core of all good advertising is to use your resources effectively, and to create engaging content that you know your audience will want to interact with. Don’t be afraid to experiment with your marketing approach to see how effectively you are reaching your audience—you can adapt and make changes as needed.
At Clio, we are experts on what it takes to properly promote your content in a way that drives more traffic to your website. We recently helped Canada Immigration and Visa Services land a #1 spot on Google through creative use of a combination of SEO techniques. If you’re wondering how to boost your own visibility and connect with more potential customers, contact us to see how we can help. We’d love to help you promote your business or launch your next website.
Promoting a Website FAQs
1. What does promoting a website involve?
Promoting a website means spreading the word about your business online. It includes strategies like using social media, search engine optimization (SEO), paid ads, and content creation. The goal is to make your website more visible so you can attract more visitors and potential customers.
2. Why is promoting a website so important?
Creating a great website is a strong first step, but promotion is what actually gets people there. Promoting a website helps increase traffic, raise brand awareness, and generate leads or sales. Without promotion, even the best content may go unnoticed.
3. What is SEO, and how does it help with promoting a website?
SEO stands for Search Engine Optimization. It’s the process of designing your content so that it shows up in search engine results when people look for things related to your business. When done well, SEO brings more visitors to your website without needing to pay for ads. It’s one of the most effective long-term strategies for promoting a website.
4. How can social media help with promoting a website?
Social media gives you a free and powerful way to connect with your audience. Sharing your content, using hashtags, and engaging with followers can drive traffic to your website and boost visibility. It’s especially helpful for small business owners looking to promote their website on a budget.
5. How long does it take to see results from promoting a website?
That depends on the method. Paid ads can deliver quick results, while organic strategies like SEO and content marketing take time—often a few months. The key is consistency and a willingness to adjust your approach based on what’s working.
6. What’s the most affordable way to start promoting a website?
Start with free tools like social media and blogging. Post helpful, relevant content that speaks to your audience. Use SEO best practices, reach out for backlinks, and stay active online. These methods may take time, but they can bring big returns without a big budget.
7. Should I pay for online advertising to promote my website?
Paid advertising can be a smart choice if you want faster results. Most platforms allow you to choose your budget and target audience. Many small businesses use a mix of paid and organic strategies to maximize their reach.
8. Can I promote my website on my own, or do I need professional help?
You can absolutely get started on your own, especially with tools like social media, blog platforms, and SEO guides. But if you want expert help or faster growth, partnering with professionals (like Clio!) can make the process easier and more effective. If you’d like to connect today, please contact us to see how we can help.
