In this case study, we talk about how we helped Cedar Trailer Co. redevelop their website and quadruple their organic traffic.
The payoff was immediate… Organic traffic spiked past 2,100 visits a month and inquiries quadrupled—setting the stage for the detailed results below.
The Challenge
- Brochure-style site with slow load times and no structured product data.
- Trailer models buried deep; zero schema, thin meta tags, and few internal links.
- Squrespace website which was lacking in design and ease of use.
- Minimal local or industry keyword coverage (“beer trailer”, “mobile tap trailer rental” etc.).
Our Strategy
WordPress + Custom Post Types
- Each trailer model → CPT with fields for description, gallery, price.
- Elementor templates pull those fields dynamically—no code needed for future updates.
- Each product has a quote form.
Technical-SEO Overhaul
- Clean URL architecture, 301 redirect map, image WebP conversion, critical-CSS inlined.
- Server caching and frontend performance improvements.
Content & Schema Wins
- Cluster of long-tail pages and inter-linked to boost topical authority.
Product,FAQ, andLocalBusinessJSON-LD added site-wide for rich-result eligibility.
Lead Funnel & Tracking
- Sticky “Order Now” button that drives lead capture and conversions.
Authority Backlinks
- Outreach to craft-brewery blogs, festival organizers, and equipment directories—securing new referring domains and backlinks.
Results
| Metric | Before (Legacy site) | 6 Months Post-Launch | Lift |
|---|---|---|---|
| Organic traffic (Ahrefs est.) | 500 visits/mo | 2 100 visits/mo | +320 % |
| Indexed product pages | 12 | 35 | +192 % |
| Core Web Vitals – LCP | 5.0 s (fail) | 1.9 s (pass) | –62 % |
| Lead-form enquiries / mo | 8 | 31 | +288 % |
| Time to create a new trailer page | 45 min (developer) | 5 min (staff) | –89 % |
- Traffic rocketed from 500 to 2,100 monthly visits—a 4× jump in half a year.
- Top-3 Google rankings for “beer tap trailer”, “mobile bar trailer”, and five regional queries.
- Lead volume nearly quadrupled;
- All model updates now happen in-house—freeing budget for marketing instead of dev hours.
What the Client Said
Nat is amazing.
Helpful, thorough and caring every step of the way. Love our website and can’t wait to continue making improvements and growing.
Cheers! – Cedar Trailer Co Owner
Key Takeaways
- Structured product data + fast performance unlock search visibility in various niches niches.
- Empowering staff with CPTs, WordPress, and Elementor slashes time-to-market for new products.
- A small, authoritative backlink push can amplify gains when technical SEO and content architecture are already sound.
Why Clio Websites
Ready to turn your legacy site into a lead-generating machine?
Book your audit today and let’s set your growth into high gear.