In this case study, we discuss how we helped Ninaco develop a WordPress car dealership website using Elementor and Advanced Custom Fields (ACF) to manage inventory and bring in leads.
Topline Stats
- Implemented a full WordPress car dealership theme using ACF and Elementor.
- Improved the website performance score from 60 – 99% on desktop on PageSpeed Insights.
- Redesigned the website from top to bottom.
- Made it really easy for the client to manage their car inventory using custom post types and showcase their vehicles and services.
| Metric | Before (Legacy site) | 60 Days Post-Launch | Lift |
|---|---|---|---|
| Time to add / edit a vehicle | ≈ 2 h (developer) | 10 min (staff) | –92 % |
| Vehicle pages in Google index | 18 | 145 | +705 % |
| Lead-form submissions / mo | 4-6 | 35-40 | ~6× |
| Avg. page-load (LCP) | 4.1 s | 1.8 s | –56 % |
The Challenge
Ninaco is a car dealership and auto repair shop in Okotoks, AB. They had a dated looking website which was developed by the company owner.
- Static brochure-style site meant every inventory change required a developer.
- Thin vehicle pages: no structured data, no high-res galleries, weak on-page SEO.
- Clunky lead form buried three clicks deep.
- No way to feature “Coming Soon” or “Sold” units without hacking the theme.
The Solution
Elementor + ACF Vehicle Schema
- Custom Post Type “Inventory”; ACF fields for make, model, year, mileage, price, status, gallery.
- Elementor Dynamic Tags → beautiful templates auto-populate each listing.
Dealer-Friendly Dashboard
- Custom admin menu, bulk import via CSV, role-based access for sales staff.
Instant Lead Funnels
- Sticky “Book Appointment” form for easy appointment bookings.
- Event tracking to Google Analytics.
Technical & Local SEO
- JSON-LD
Vehicleschema, compressed WebP photos, lazy-load. - Location + service-area pages to win “used cars Okotoks” searches.
Performance & Peace of Mind
- Server cache, front-end improvements, off-site backups; 99.9 % uptime SLA.
The Results
- Inventory goes live in minutes—staff upload photos, fill out fields, hit Publish.
- 6× more qualified leads thanks to prominent CTAs and indexable vehicle pages.
- Google surfaces rich “Price, Mileage, Stock” snippets, boosting click-through.
- Staff adoption is 100%; no developer tickets filed since launch to add vehicles or manage inventory.
What the Client Said
“They are very professional and built a great website for us on time. I highly recommend them. Thanks Clio!”
— Ninaco Management
Key Takeaways
- ACF + Elementor = dealership-grade CMS without custom code overhead.
- Empowering in-house teams saves time and drives faster marketing cycles.
- Structured data turns every car into its own organic-search asset.
Why Clio Websites
The Ninaco website revamp is just one of the many examples of how we help businesses put their websites to work. Doing website redesign projects and improving website performance is one of our core services. Let’s build a site your team can run solo.
If you have any questions or want us to replicate these results for your website, get in touch with us and check out our other case studies.