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Mr Home Remodel – How a Technical-SEO Rebuild Unlocked 100 × Organic Traffic

Screenshot of the Mr. Home Remodel website homepage, featuring the company logo, navigation menu, contact button, and a banner that reads "Welcome to Mr. Home Remodel"—the perfect starting point for your next home remodel project. - Clio Websites | Top Canadian Web Design Company

In this case study, we discuss how we redesigned a renovation company website called Mr Home Remodel which was experiencing sluggish SEO results prior to the new website refresh from Clio Websites.

A line graph shows a blue line for referring domains and an orange line for organic traffic from December 2022 to December 2024. Both lines spike upwards around September 2024; a red arrow highlights this increase. - Clio Websites | Top Canadian Web Design Company

The Results

  • Traffic skyrocketed from near-zero to ~100 monthly organic visits in < 3 months (see graph).
  • 30+ priority keywords hit page-one, 9 jumped into the top-3.
  • Leads doubled month-over-month (contact-form completions).
  • Achieved a 99% technical-SEO score.
MetricBefore (Aug 2024)90 Days Post-Launch (Dec 2024)Lift
Ahrefs “Organic Traffic” estimate≈ 1-3 visits/mo100+ visits/mo3,200 %+
Core Web Vitals (LCP)4.8 s (fail)1.7 s (pass)-64 %
Technical-SEO score (Site Audit)63 %99 %+36 pts

The Challenge

Mr Home Remodel’s old site looked fine but failed behind the scenes:

  • Sluggish load times & blocking JS/CSS
  • No schema, thin meta data, duplicated H-tags
  • Crawl depth > 5 for key service pages
  • Zero local-SEO signals for their local area

The result? Minimal impressions, almost no organic leads, and a frustrated owner who knew the site could do better.

Our Strategy

Full Re-Engineering (WordPress Based):

  • Clean and custom design using WordPress and Elementor Pro.

Core Web Vitals Tune-up:

  • Server-side caching, frontend speed improvements.

Structured Data & Entities:

  • LocalBusiness, Service, and FAQ schema for every remodel service.

Logical URL & Internal-Link Hierarchy:

  • /kitchen-remodel, /bathroom-remodel, /basement-renovation … each with hub-and-spoke sub-topics.

Local SEO Foundations:

  • NAP consistency, GBP rebuild, embedded review snippets.

Launch & Monitor:

  • Pre-launch crawl to squash 404/redirect chains; post-launch index-watch + speed tests.

What the Client Said

“We’re thrilled with the website Clio Websites created for our residential remodel company. Nat and Dusan delivered exactly what we envisioned, and we’re confident the new site will drive business. We wholeheartedly recommend Clio Websites!”
— Mr Home Remodel Team

Key Takeaways

  • Technical debt is growth debt – fix the foundation and rankings follow.
  • You don’t always need a flood of backlinks; clean code + crawlability can move the needle fast.
  • Pairing Core Web Vitals wins with strong local-SEO signals is a game-changer for service businesses.

Looking for similar results?

If your site is stuck in second gear, let’s talk. Book a free audit and discover what a technical-SEO overhaul can do for your bottom line.