As a realtor, you know that presentation is a huge part of successful sales. Whether it’s how you yourself show up professionally, the way you communicate clearly with potential homeowners, or staging a show home perfectly, presentation is paramount. Realtors know that it’s important to impress their clients from the beginning.
Your website is an extension of your professional presence, too. Having a well-designed website is especially important for real estate companies. Since it’s so important, we wanted to share some real estate web design tips to help your company stand tall above the competition.
A solid website can be beneficial for realtors, real estate investors, and beyond. Read on to discover our best real estate web design tips.
Open and Inviting
You’re already an expert on what it takes to host a perfect open house. Everything should be as welcoming as possible, and shiningly well-maintained. Think of your real estate web design like an open house. Just the same as you’d meticulously stage a home, you’ll want to arrange your website in a way that draws immediate attention to the quality of what you have to offer. To do this, take the time to design an open layout that immediately welcomes guests in.
By keeping each section of your website open and focused, particularly your landing page, you’ll create the open and airy feel visitors love to feel in a home. Bright and engaging photos, distinctive headers, and highlighting branding information can help your guests feel like they’re able to relate well to your brand. When visitors feel welcome, they’re more likely to want to learn more about your group and what you have to offer.
Traditional Design and Modern Flair
Your potential clients want to feel confident that their real estate agent is someone trustworthy. This is something you’ll want to emphasize through clearly defined web design. Using bold lines and traditional shapes like circles, squares, and triangles can help add a greater degree of professionalism and composure to your real estate web design.
Sure, realtors are fun and vibrant people—but your clients are looking for professionals. Maintaining professionalism in your web design can help reinforce a sense that you are a trained professional and an expert in your industry.
However, that doesn’t mean that you have to blend in with what other realtors are doing. There’s nothing wrong with adding flair with how you speak about your business, or using vibrant accent colors on your website. Dressing up your brand will just help you stand out, as long as you don’t lose track of building confidence and establishing professionalism with your design choices.
Color Contrast
The real estate industry has a tendency to use high-contrast color schemes. Oftentimes they’re constructed around a theme that balances lighter neutral colors and one darker shade, offering balance to the look.
By building contrast, a brand can often be perceived as being more professional. There’s no need to stick with the traditional scarlet and navy color options: Accent colors like a bold orange or yellow can be appropriate, as well. Don’t forget the power of working with different shades of the same color to build consistency and flow throughout a real estate web design.
Answer Important Real Estate Questions
What content you choose to put onto your website can play a significant role in determining whether your website is successful. Real estate websites have the ability to produce truly incredible and high-quality content. Don’t miss the opportunity to incorporate this into your website.
Consider sharing information that will be helpful and offer immediate guidance on your primary page. Rather than overloading it with everything you hope to share, consider building a blog or a general content area. Quality, fresh content will contribute to better performance with search engines—and add value to your visitors’ experience.
To most average people, the real estate market is confusing and mysterious. As a realtor, you know many valuable tidbits of information that you can share with your clients in the form of high-quality content.
When you share your insider knowledge, you make it worthwhile for your clients to stay on your website for longer. It also shows them that you are an industry expert, helping establish credibility and trust.
SEO Tips for Real Estate Web Design
Even the most carefully constructed and professional website won’t take you very far if it isn’t attracting visitors. Search engine optimization (SEO) is a big consideration for real estate companies. Organic and paid SEO strategies and techniques can take website promotion and visibility to the next level.
Creating meaningful content and websites is the first step to connecting with clients and generating leads for your real estate business. The next step, promoting your website and content, is even more important. An intuitive website layout can do wonders for SEO, helping real estate web designs and any other type of business.
We have helped a number of companies increase their Google rankings with SEO. Some of our clients generate over $2500 per month in organic SEO traffic. Check out our portfolio to find out more, or contact us for additional details.
Importance of Testimonials for Real Estate Websites
When striving to build trust with prospective clients, testimonials can be a great resource. In all the websites that we create, we recommend incorporating testimonials. They’re even more important for a referral-based business like real estate. Here’s why they are one of the most helpful real estate web design components.
Real Estate Website Testimonial Benefits
- Testimonials help you build trust with your potential customers and leads
- They can assist you with building referrals
- Testimonials help you show off your successful track record and customer reviews
- Helps to explain your products and services
- Testimonials can help you increase conversion and create customers from website visitors
Real Estate Web Design Tips Conclusion
Realtors realize that design choices matter immensely. In the modern, digital world where potential clients are choosing which professionals to work with based largely on their websites, good design is critical. When crafting your real estate web design, look for ways to better serve your clients.
Think about what types of information they will be seeking, then find a way to deliver it in an accessible format. You’ll likely be amazed by the amount of value you can add by sharing helpful terms, important dates, or just sharing general industry information that could benefit your clients.
When you create a design built around visitor experience, it’s a great way to create satisfied clients who view your brand in the best possible light. And satisfied clients are more likely to recommend you to their friends!
Why Hire Clio for Your Real Estate Web Design Project
Clio Websites is a full-service web design company in Calgary. We have vast experience in responsive website design, website maintenance, WordPress development and support, and online marketing.
Helping real estate companies with their web design projects and online marketing needs is our specialty. Clio offers free consultations and free website evaluations. We are always available and happy to answer any questions you may have, so please contact us to find out more.
Clio offers interest-free payment plans and we receive glowing reviews from our clients. We’re not like our competitors—Clio Websites:
Clio offers interest-free payment plans and we receive glowing reviews from our clients. Here are a few things that set us apart from the competition. Clio Websites:
- Is a premier Calgary web design company with WordPress expertise
- Has years of experience helping small businesses achieve their online goals
- Has very high customer satisfaction and retention rates (over 98%)
- Spends the time to understand your business needs and requirements
- Prides ourselves on the quality of service we provide to each and every client
- Is responsive and won’t leave you hanging for days when you need support the most
- Creates custom websites for each project to separate you from your competition
Real Estate Web Design FAQs
1. What is real estate web design and why is it important?
Real estate web design refers to creating a user-friendly, professional website that showcases your properties, builds trust with potential clients, and drives lead generation. For realtors, your website is often the first impression—making polished, purposeful design a must.
2. How does strong web design help realtors close more deals?
Great real estate web design is like a perfectly staged open house. It welcomes visitors, highlights your value, and guides them toward taking action—like contacting you or browsing listings. Clear navigation, stunning visuals, and mobile responsiveness all help turn visitors into serious leads.
3. What design elements do the best real estate websites have?
The best real estate web designs combine traditional layouts with modern flair. Key features include:
- High-quality listing photos and videos
- Bold branding and professional colors
- Mobile optimization
- Testimonials and trust signals
- Fresh content that answers client questions
4. How can SEO improve my real estate web design?
SEO helps your website show up in Google searches when potential clients are looking for real estate professionals. Incorporating blog content, optimizing images and load times, and using local keywords ensures your site reaches the right audience organically.
5. What role do testimonials play in real estate web design?
Testimonials build trust, establish credibility, and help convert website visitors into clients. Including real reviews on your site showcases your track record and can make a huge difference—especially in a referral-driven industry like real estate.
6. How can Clio help with my real estate web design project?
Clio Websites specializes in creating responsive, SEO-friendly websites for real estate professionals. With experience in WordPress development, site maintenance, and online marketing, Clio helps realtors build custom websites that attract leads and stand out from the competition. We also offer interest-free payment plans and exceptional client support, so please contact us to find out more.
7. Can I design my own real estate website, or should I hire a professional?
DIY platforms like Wix or WordPress can work for simple sites, but custom real estate web design from a professional often results in better performance, higher conversions, and a more polished online presence. If you’re serious about growth, a tailored solution will serve you better in the long run.
