It’s true—A small business landing page probably won’t get the most internet traffic. However, that doesn’t mean that small business landing pages don’t need to shine! Taking the time to create a great landing page for your business website can help it stand out. And what happens when your business stands out? Potential customers are impressed, and interested in doing business with you specifically.
Whether you run a bright and beautiful flower shop, or are helping pets put their best paw forward with a doggy boutique, you deserve to have a website that truly showcases your small business. Today, we’d like to share our favorite tips to help you create a perfect landing page to generate new leads and grow your business.
Call To Action
You’ve got excellent and unique products or services, and you know exactly how they work and why they’re a great value. However, your customers don’t. First and foremost, you’ll want to communicate with your customers the compelling reasons they should want to buy your offerings.
You’ve probably seen other sellers hooking potential leads by offering something of value for free. This could be a free class, consultation, e-book, or article if a visitor signs up for a mailing list. Why are sellers using this strategy? Because it works!
An effective call to action guides potential customers, reaffirming what they already know to be true. By using phrases like “Act now” or “Don’t miss out on this limited time offer,” you’re letting potential customers know that your products or services are selling quickly and if they want in on the action, they should engage now.
Having a call to action is critical to driving business on a small business landing page. When visitors sign up to your mailing list, you can offer your products or services via email or newsletter. Don’t miss out on the opportunity to connect and continue communicating what you have to offer to your potential customers.
Use a Neat Layout for Your Small Business Landing Page
Open and inviting designs for landing pages should be the standard. This means that there should be plenty of room for all of the elements on your page. By ensuring that your page content isn’t stacked on top of itself, you create a sense of space and peace on your landing page.
Have you ever walked into a business that was cluttered? Maybe you’ve gone browsing for used books, walked into the store, and encountered chaos. Imagine shelves laid out randomly, books stacked haphazardly on the shelves, on the floor in piles, and on every other available surface.
The shopkeeper may be perfectly familiar with their organizational method, and happy to help you find just the title you’ve come looking for—but the experience could still be confusing and a little frustrating.
Your small business landing page doesn’t need to be like the book store in this example! You want your pages to be well spread out and easy to read. Avoid visual clutter on your pages, whether that’s too many images or an excessive amount of text.
Help your potential customers find what they need efficiently and with ease. Another way of doing this is to ensure that your page loads quickly. Research estimates that if your website takes longer than 3 seconds to load the users will abandon your website. Creating a positive browsing experience from the beginning helps keep customers from becoming impatient and taking their business elsewhere.
Showcase Your Company
You’ve probably wondered to yourself “How can I best show off my brand?” We’ve got the answer: Professional photos are a great way to highlight the products or services you’re selling. Professional photos can go a long way in making a website look inviting.
When potential customers are looking to see what your company can offer, you can perfectly demonstrate the fun or professional parts of your business with photos. The more vibrant and engaging the images are, the better. Sparkling images will make it easier for potential customers to relate to your brand, especially if your images have people in them.
You’ve probably already thought about this, but don’t forget to include helpful texts like an “About Us” page, and a mission statement too! When you take the time to define who you are and what you have to offer, it’ll show. Little snippets that show the spirit of your business will help people see you in the best and most authentic way possible.
Keep It Nice and Simple
Think back to our cluttered bookstore example. Not only was that environment chaotic and frustrating to navigate, it also probably felt a little bit out of control. Even if the shopkeeper was pleasant, helpful, and engaging, a customer might leave their business feeling a little concerned about the whole state of affairs in the shop—Maybe without even making a purchase.
As a small business, you want your business to feel approachable and controlled. Your potential customers may be wary of a small business that seems like it has too much going on to be effective. When you use a simple design, it helps visitors to your website access what they need. You don’t want them to feel overwhelmed, or leave them wondering if you have too much on your plate to keep it all together!
Ultimately, you want to make your small business landing page feel intentional. When it’s easy for potential customers to find what they need, they’re more comfortable and more likely to make a purchase from your business. There’s no need to overwhelm visitors with countless popups, signups, paywalls and location tracking.
Make Your Landing Page User Friendly
In every other step of your business design, you’ve been considering your customers. You’ve thought about them while tailoring your products and services to be the best available, so don’t stop now! Nothing matters more for a website than the user experience.
Design a simple website. It’ll help limit the chances of your website being confusing. Concise labels, obvious navigation, and helpful insights can make it easy for your customers to enjoy your website—And if they enjoy your website, they’ll spend more time there!
More time spent on your website makes it more likely that potential customers will make a purchase from your business. By creating a positive browsing experience, you increase the chances of making sales. This is what you want as a business owner.
Taking the time to carefully design your website simply for a positive user experience is worth it. When you make your website intuitive for the average user, you open doors for connection and potential sales.
Why Clio Websites
For small businesses, more traffic means more chances to make sales. When you invite people over, you always make sure that your home looks its best—Why not do the same with your business website? Setting the tone for trust means making sure your website looks its best.
When you put your business’s best foot forward, you’re making sure that people like what they see when they’re ultimately deciding whether or not to work with you. Good design means always making a positive first impression.
At Clio, we can ensure that your website loads quickly, performs well, and stays secure. We are also more than a web design company—Clio can help you design your business and marketing strategy. We can design and configure a perfect small business landing page that is guaranteed to attract clients and generate leads.
Contact us to find out more, or check out our other responsive web design services, or visit our about us page to see what sets us apart from competition.
Small Business Landing Page FAQs
1. What is a small business landing page?
A small business landing page is a focused web page designed to highlight a product, service, or offer. Its main goal is to encourage visitors to take a specific action, like signing up, calling, or making a purchase—making it a key tool for generating new business.
2. Why should small businesses invest in a landing page?
Even if your site doesn’t receive high traffic, a well-crafted landing page can impress potential customers, build trust, and convert interest into action. It’s a digital first impression that can help your business stand out.
3. What makes a great small business landing page layout?
Clean, uncluttered design is essential. Visitors should be able to navigate easily, find key information quickly, and not feel overwhelmed. A smooth layout also ensures faster load times, which keeps people engaged.
4. How can I make my landing page more effective?
Use a strong call to action, high-quality images that reflect your brand, and easy-to-read content. Also, clearly communicate what makes your small business unique and why someone should choose you over a competitor.
5. Can a landing page really help grow my small business?
Absolutely. A compelling landing page can increase user engagement, build credibility, and guide visitors toward making a purchase or inquiry. It’s one of the most effective tools for lead generation and brand visibility.
6. Do I need a separate landing page for each offer or service?
Yes, creating individual landing pages for different offers can boost their effectiveness. Each page can speak directly to a specific audience or goal, making it easier to track performance and increase conversions.
7. How can Clio help me build a small business landing page?
Clio specializes in designing fast, modern, and reliable landing pages tailored to your business needs. We combine professional design with strategic content to help your business attract more leads and make a lasting impression. Contact us today to see how we can help!
