Jeff Nelson is a Certified Management Consultant with a focus on marketing. He works with business leaders to strategically align their marketing investments with the company’s vision and goals. The aim is to generate sustainable revenues with a strong return on the investments made. Jeff has a B.A. and M.B.A. from universities in Alberta. He teaches marketing at the Haskayne School of Business and the School of Business at SAIT. Jeff was born and grew up in East Africa. He is an avid traveler.
I’m sure everyone has heard of Google Analytics but if you haven’t, it is online software that measures the volume of traffic – and other things like events – to a website. Recent versions also track information related to apps....